The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Podcast Por Chris Schaeffer Certified Google Ads Specialist arte de portada

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

De: Chris Schaeffer Certified Google Ads Specialist
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

© 2026 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Economía Marketing Marketing y Ventas
Episodios
  • Demystifying Performance Max (Episode 501)

    Demystifying Performance Max (Episode 501)
    Feb 23 2026

    This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Joey Bidner - https://joeybidner.com

    Submit a Question - https://www.paidsearchpodcast.com
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    29 m
  • 6 REALLY GOOD Questions from Listeners (Episode 500)

    6 REALLY GOOD Questions from Listeners (Episode 500)
    Feb 16 2026

    This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for performance.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
    Más Menos
    30 m
  • 3 Reasons Your Google Ads is Wasting Money (Episode 499)

    3 Reasons Your Google Ads is Wasting Money (Episode 499)
    Feb 9 2026

    Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
    Más Menos
    27 m
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The title says it all. When you first hear it, it can come off as too much banter and not getting to the point. However, each episode does offer some unique insights from two people with a ton of practical experience and over hundreds of episodes the light hearted banter is what keeps it from being too dry. It's an excellent podcast for paid search users. The more expert you are the harder it is to find new information you've not already thought of, but IMO, this podcast will have something even for the most tenured professionals. That's evident simply because these two guys both have 15+ years in paid search and they don't always agree, but they usually agree on most of what's said and they explain why they hold different points of view when they do.

Practical, Insightful, Likable

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I am new to Google ads overall and have had a couple months of not so great performing ads. These 2 guys have helped fix my campaigns in the right direction by listening to their podcasts. I understand Manual CPC is the way to go however being new, I am currently still trying Automated Maximum Conversions however everyday am learning more and more. Tons of negative keywords (over 1.5k), over 200 phrase/exact match keyword and phrases has left me intimidated but these guys are teaching me through the Podcasts and giving me hope. Great Podcasts.

Enjoyable, Straight Forward, and Easy Listens

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