The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Podcast Por Chris Schaeffer Certified Google Ads Specialist arte de portada

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

De: Chris Schaeffer Certified Google Ads Specialist
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

© 2025 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Economía Marketing Marketing y Ventas
Episodios
  • PPC Basics: How To Manage a Search Campaign (Episode 482)

    PPC Basics: How To Manage a Search Campaign (Episode 482)
    Oct 6 2025

    Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account.


    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
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    30 m
  • A Warning to 10+ Year Old Accounts (Episode 481)

    A Warning to 10+ Year Old Accounts (Episode 481)
    Sep 29 2025

    This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
    Más Menos
    36 m
  • Huge Q&A About Google Ads (Episode 480)

    Huge Q&A About Google Ads (Episode 480)
    Sep 21 2025

    This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
    Más Menos
    40 m
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The title says it all. When you first hear it, it can come off as too much banter and not getting to the point. However, each episode does offer some unique insights from two people with a ton of practical experience and over hundreds of episodes the light hearted banter is what keeps it from being too dry. It's an excellent podcast for paid search users. The more expert you are the harder it is to find new information you've not already thought of, but IMO, this podcast will have something even for the most tenured professionals. That's evident simply because these two guys both have 15+ years in paid search and they don't always agree, but they usually agree on most of what's said and they explain why they hold different points of view when they do.

Practical, Insightful, Likable

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I am new to Google ads overall and have had a couple months of not so great performing ads. These 2 guys have helped fix my campaigns in the right direction by listening to their podcasts. I understand Manual CPC is the way to go however being new, I am currently still trying Automated Maximum Conversions however everyday am learning more and more. Tons of negative keywords (over 1.5k), over 200 phrase/exact match keyword and phrases has left me intimidated but these guys are teaching me through the Podcasts and giving me hope. Great Podcasts.

Enjoyable, Straight Forward, and Easy Listens

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