The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Podcast Por Chris Schaeffer Certified Google Ads Specialist arte de portada

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

De: Chris Schaeffer Certified Google Ads Specialist
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

© 2025 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Economía Marketing Marketing y Ventas
Episodios
  • 9 Buttons You Should Never Click (Episode 466)

    9 Buttons You Should Never Click (Episode 466)
    Jun 9 2025

    Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/lmkGyfbzZ_M

    Submit a Question - https://www.paidsearchpodcast.com
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    35 m
  • New Changes Coming to Google This Year (Episode 465)

    New Changes Coming to Google This Year (Episode 465)
    Jun 2 2025

    New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.


    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Joey Bidner: https://joeybidner.com/

    Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gM

    Submit a Question - https://www.paidsearchpodcast.com
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    37 m
  • Optimization Score: 100% Compliant, 0% Profitable (Episode 464)

    Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
    May 26 2025

    What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/pVJPb9_fX_U

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod
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    34 m
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I am new to Google ads overall and have had a couple months of not so great performing ads. These 2 guys have helped fix my campaigns in the right direction by listening to their podcasts. I understand Manual CPC is the way to go however being new, I am currently still trying Automated Maximum Conversions however everyday am learning more and more. Tons of negative keywords (over 1.5k), over 200 phrase/exact match keyword and phrases has left me intimidated but these guys are teaching me through the Podcasts and giving me hope. Great Podcasts.

Enjoyable, Straight Forward, and Easy Listens

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The title says it all. When you first hear it, it can come off as too much banter and not getting to the point. However, each episode does offer some unique insights from two people with a ton of practical experience and over hundreds of episodes the light hearted banter is what keeps it from being too dry. It's an excellent podcast for paid search users. The more expert you are the harder it is to find new information you've not already thought of, but IMO, this podcast will have something even for the most tenured professionals. That's evident simply because these two guys both have 15+ years in paid search and they don't always agree, but they usually agree on most of what's said and they explain why they hold different points of view when they do.

Practical, Insightful, Likable

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