The P.T. Entrepreneur Podcast Podcast Por Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur arte de portada

The P.T. Entrepreneur Podcast

The P.T. Entrepreneur Podcast

De: Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur
Escúchala gratis

OFERTA POR TIEMPO LIMITADO. Obtén 3 meses por US$0.99 al mes. Obtén esta oferta.
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.Copyright 2023 The P.T. Entrepreneur Podcast Economía Gestión Gestión y Liderazgo
Episodios
  • Ep855 | The Secret To Getting More Patients From Workshops

    Ep855 | The Secret To Getting More Patients From Workshops
    Oct 2 2025
    How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the “feelings before logic” rule, and a practical script stack (frustration → “imagine if” → personal story → action) that turns talks into patients. Quick Ask Help PT Biz move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it. Episode Summary Direct-response > referrals: Cash clinics grow fastest by going straight to the people (gyms, clubs, teams, parent groups), not by waiting on physician referrals.Workshops convert: Live education (in-person or virtual) is a predictable way to create trust and book consults.Feelings before facts: Lead with frustration, fear, and hope—the human stuff—then layer in the plan.Positive vision beats fear: “Imagine if…” scenarios help audiences see the future they want and move toward it.Stories sell: Personal experience (e.g., your own injury journey) creates instant credibility and connection.Let them say it: When attendees voice their own stakes and frustrations, commitment skyrockets. The Emotional Connection Framework Appeal to feelings before logic. Name the frustration in their language (“Isn’t it frustrating when…?”) to open the door to change.Use “Imagine if…” Paint a clear, positive future state (pain-free golf trips, finishing workouts, keeping up with kids).Share something personal. Brief, relevant story that mirrors their journey (e.g., your own ACL rehab or chronic pain lesson).Make them feel the problem. Skip the RCT lecture; speak to missed experiences and what they’re giving up.Elicit their why. Ask direct questions so they articulate what’s at stake—then show the next step. Field Notes & Examples Workshops that work: Gyms, run clubs, golf leagues, youth sports parents, corporate wellness lunches, and private FB groups.The “gruff granddad” story: A patient’s Disney scooter and coaster seatbelt moment became the emotional turning point—once he said it, change followed.Military → MobilityWOD/CrossFit reps: Coaching, audits, and “mystery shopper” feedback sharpened delivery—reps matter. Pro Tips You Can Use Today Book two talks this month. One in person, one virtual. Keep each to 25–30 minutes + Q&A.Script the open. 90 seconds: frustration opener → “imagine if” vision → your 20-second origin story.Give a simple plan. 3 steps max. Clear, doable, no jargon.Single CTA. “Grab a free 15-minute consult today”—QR code + signup sheet + link.Debrief after. What hook landed? What question came up most? Tighten the next talk. Notable Quotes “If you want action, connect emotionally first. Feelings open the door; logic walks them through it.” “I’d rather pull people toward the future they want than push them with fear. ‘Imagine if…’ changes the room.” “When they say what hurts and what they want back, commitment follows.” Action Items Create a 1-page workshop outline: opener, 3 teaching points, 1 CTA.Make a list of 10 local/digital groups and pitch your talk this week.Design a QR code to your consult page and practice the closing script.Track: attendees → consults → plans of care. Iterate monthly. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic.Mastermind: Scale beyond yourself into space, team, and systems.PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz WebsiteFree 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
    Más Menos
    20 m
  • Ep854 | Building Wealth As A Clinical Entrepreneur

    Ep854 | Building Wealth As A Clinical Entrepreneur
    Sep 30 2025
    How to Build Wealth as a Clinical Entrepreneur In this episode, Doc Danny Matta breaks down how your clinic can be more than just a job replacement—it can be your wealth-building engine. He shares five steps learned from mentors, mistakes, and over a decade of running businesses, showing how to reinvest in your practice, avoid costly tax-driven schemes, and keep your wealth strategy simple and sustainable. Quick Ask If you’re finding value in the podcast, help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it! Episode Summary Core thesis: Your clinic is your best wealth-building asset. Treat it like the investment it is.Step 1: Stop investing outside the business at the start—double down on reinvesting in your practice until it grows.Step 2: Grow income to a level where you have more than you need, without falling into lifestyle creep.Step 3: Avoid tax-first investments; focus on solid opportunities first, with tax benefits as a bonus.Step 4: Keep outside investments simple, liquid, and automated (e.g., index funds, Roth, brokerage).Step 5: Refocus on your core business—it’s the biggest driver of your income, wealth, and eventual valuation. Five Wealth-Building Steps Reinvest first: Stop putting money into outside investments until your business is stable and growing.Scale income: Push until your take-home dwarfs your expenses, creating a true gap to invest.Avoid shiny tax tricks: Don’t get lured into complex, illiquid strategies just to save on taxes.Automate simple wealth: Stick to straightforward, low-risk investments you don’t need to micromanage.Refocus on the clinic: Your business is the asset that drives both income and long-term wealth potential. Why This Matters Cash flow: Clinics aren’t tech startups with 10x exits, but they provide steady, strong cash flow.De-risking: Building wealth outside your business reduces stress and makes better decisions possible inside your business.Exit optionality: Even if you never sell, you’ve built income streams and assets that fund your life.Generational wealth: A smart clinic + simple investments can set up long-term family stability. Pro Tips You Can Use Today Audit reinvestment: Look at what you’re spending outside your clinic and redirect into marketing, mentorship, or systems.Watch lifestyle creep: Don’t inflate spending just because your clinic income grows.Vet opportunities: Only pursue investments you understand and can keep simple.Think barbell: Your clinic is the high-risk/high-reward side; balance it with simple, low-risk assets. Notable Quotes “The best financial decision I ever made was to stop investing outside of my clinic and pour it all back into growing my business.” “Don’t let tax loopholes drive your investing. Solid investment first, tax benefit second.” “Your clinic is your core asset. Improve that, and everything else follows.” Action Items Redirect outside investments into your clinic until it’s producing consistent profitability.Set a percentage of excess income for simple, automated investments once you have a surplus.Stop chasing tax shelters—pick straightforward, safe investments instead.Schedule time to review your clinic’s systems, team, and profitability this quarter. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic.Mastermind: Scale beyond yourself into space, team, and systems.PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz WebsiteFree 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
    Más Menos
    28 m
  • Ep853 | Defining And Dominating Your Niche In A Cash-Based PT Clinic

    Ep853 | Defining And Dominating Your Niche In A Cash-Based PT Clinic
    Sep 25 2025
    The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business. Quick Ask Like the show? Share it with a clinician friend or on your IG stories and tag Danny—help PT Biz move closer to the goal of adding $1B in cash-based services to our profession. Episode Summary Core thesis: If you don’t define your niche early, your business will stall. If you do, traction accelerates.Rainmaker → Mastermind arc: Rainmaker helps you go full-time; Mastermind helps you scale beyond yourself into a standalone space and team.Real example: A client’s schedule exploded after she narrowed her audience, created content for them, and showed up where they congregate (workshops + the right Facebook groups).Danny’s launch playbook: He chose CrossFit in Atlanta (credibility + interest), then expanded later to runners and entrepreneurs as the clinic’s reputation grew.Mission + money: “No money, no mission.” You can do pro bono after your model supports itself. The 3-Box Niche Test Can you help them? Litmus test: if you only got paid after they achieved the outcome, would you take the bet?Do you like working with them? Authentic energy wins. If you don’t enjoy the group, your marketing will feel forced—and flop.Can they afford you? Some populations (e.g., heavy Medicaid pediatrics) won’t support a cash model. Match your service to a segment with willingness and ability to pay. Why Narrow First (Then Expand) Speed: Clear messaging and offers convert faster when you’re “the go-to” for a specific problem in a specific community.Referrals: Specialists are easier to recommend than generalists.Ops simplicity: Marketing, workshops, and content focus around one avatar—less guesswork, more reps.Expansion later: Once you dominate one niche, broaden to adjacent groups with confidence and social proof. Field Notes & Examples CrossFit start: High credibility (MobilityWOD teaching, comp-team experience) + enthusiastic buyer segment (membership fees, gear, coaching) = fast traction.Entrepreneurs niche: Emerged organically via networks; recurring “continuity” check-ins became a valuable service.Runners: Military background created deep reps with run-related injuries—an easy adjacent expansion. Pro Tips You Can Use Today Audit your schedule: Which past patients did you love helping? Start there.Map the congregation points: List 5 IRL spaces (gyms, clubs, studios) and 5 digital spaces (FB groups, forums, local hashtags) your niche already uses.Publish niche-proof: Create 3 quick pieces: a “Start Here” guide, a case study, and a workshop outline tailored to one avatar.Use the bet test: Would you take the patient if you only got paid after the result?Plan for give-back later: Build profitability first, then add pro bono for populations you care about. Notable Quotes “Until I got really clear on who I wanted to work with, I struggled to get traction. When I defined my person, my schedule exploded.” “No money, no mission. A strong business lets you create the impact you want—including pro bono.” “The riches are in the niches. Specialize first; expand later.” Action Items Write a one-page niche brief: problem, desired outcome, objections, congregation points.Book 1–2 workshops this month with that niche’s top local hubs.Record a 3-part content series answering the avatar’s biggest pains.Set a 30-day focus rule: all marketing time goes to this one avatar. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic.Mastermind: Scale beyond yourself into space, team, and systems.PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz WebsiteFree 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
    Más Menos
    20 m
Todavía no hay opiniones