The P.T. Entrepreneur Podcast Podcast Por Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur arte de portada

The P.T. Entrepreneur Podcast

The P.T. Entrepreneur Podcast

De: Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur
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The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.Copyright 2023 The P.T. Entrepreneur Podcast Economía Gestión Gestión y Liderazgo
Episodios
  • Ep887 | Why Your Best Month Might Be A Huge Problem For Your Clinic

    Ep887 | Why Your Best Month Might Be A Huge Problem For Your Clinic
    Jan 22 2026
    How Big Clinical Months Can Quietly Wreck Your Cash Flow

    Big months feel like a win. More patients, more prepaid packages, more cash hitting the account. But if you do not understand how to manage that cash, those same big months can put you in a financial bind later in the year.

    In this episode of the PT Entrepreneur Podcast, Danny breaks down why prepaid revenue creates false confidence, how owners accidentally drain their reserves, and the simple rule that keeps your clinic financially stable.

    In This Episode, You'll Learn:
    • Why prepaid services are not the same thing as earned revenue
    • How reactivation campaigns can create future cash flow problems
    • The most common mistake owners make after a big revenue month
    • Why your clinic can look busy but feel broke
    • The minimum cash buffer every clinic should hold
    The Problem With Big Revenue Spikes

    Danny walks through a common scenario. A clinic normally doing $20,000 per month runs a strong reactivation campaign or sees a surge in new patients. That month jumps to $50,000, much of it prepaid.

    On paper, it looks like massive growth. In reality, much of that cash represents services that have not been delivered yet.

    Why Owners Get Burned Later

    The mistake happens when owners take large distributions during those spike months. As patients return to use prepaid visits, monthly collections drop. The clinic suddenly looks like it is underperforming, even though the schedule is full.

    Danny shares that he made this exact mistake early on and had to move personal money back into the business to stabilize cash flow.

    The Rule That Fixes This

    Before distributing extra cash, clinics should hold at least three months of overhead in the business account.

    If your overhead is $12,000 per month, that means keeping $36,000 in cash on hand. Some owners temporarily hold even more after large prepaid months until things normalize.

    Prepaid Does Not Mean Earned

    The mindset shift is simple but critical. Prepaid revenue is not truly earned until the visits happen.

    When you treat prepaid cash like future obligations instead of profit, cash flow becomes predictable instead of stressful.

    Why Time and Clarity Matter

    Cash flow mistakes often come from overwhelm. When owners are buried in documentation and admin work, there is no space to think strategically.

    Claire helps remove that burden so you can stay present with patients and actually manage your business.

    Try Claire free for 7 days

    Next Steps
    • Review your last big month and identify prepaid revenue
    • Calculate three months of overhead and protect that cash
    • Stop tying distributions to single-month spikes
    • Build systems that create clarity instead of chaos

    If you are still working toward going full time in your own clinic, PT Biz offers a free Part Time to Full Time 5-Day Challenge to help you build a clear plan.

    Sign up here:
    https://physicaltherapybiz.com/challenge
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    9 m
  • Ep886 | The 80/20 Clinic Growth Strategy

    Ep886 | The 80/20 Clinic Growth Strategy
    Jan 20 2026
    The 80/20 Principle of Running a Cash-Based PT Clinic In this episode of the PT Entrepreneur Podcast, Dr. Danny Matta breaks down the 80/20 principle for cash-based clinic owners and simplifies what you should track if you want to grow past yourself. Instead of obsessing over dozens of metrics, Danny argues there are three "dollar productive" KPIs that drive almost all clinic growth. He also explains why provider schedules either snowball fast or stall for a year and how to shorten that ramp from 12+ months to around six months with the right focus. In This Episode, You'll Learn: How Claire can save staff clinicians hours each week and translate that time into meaningful revenueWhat the 80/20 principle means inside a cash-based clinicThe concept of "dollar productive activities" and why it mattersThe three KPIs Danny thinks drive the majority of clinic growthWhy the owner should usually handle discovery calls during growth phasesBenchmarks for conversion rates at different stages of scaleWhy recurring services are the "sneaky" variable that stabilizes schedulesHow to get a new provider productive faster so clinic growth compounds Claire: Turn Saved Time Into Revenue Without Burning Out Your Team Danny opens with a simple math breakdown clinic owners can understand quickly. Time is valuable, for you and for your staff clinicians. PT Biz has found that Claire, their AI scribe, saves staff clinicians about six hours per week on average. Even if you only reclaim half of that time and convert it into patient care, that is roughly three additional one-hour visits per week per clinician. Example Danny gives: 3 extra visits per week$200 average visit rate$600 more per week per clinicianRoughly $30,000 per year in additional revenue per clinician The point is not to overload your team. The point is to use technology to remove the documentation burden so you can increase capacity without increasing burnout. Try Claire free for 7 days: https://meetclaire.ai The 80/20 Principle in a Cash Practice The 80/20 principle is the idea that 20% of your actions lead to 80% of your results. Danny applies this directly to clinic growth. When your clinic is small, it is easy to get busy doing "everything" and tracking a long list of numbers. The problem is most of those activities do not move the business. Instead, Danny recommends narrowing your focus to the most "dollar productive" activities. In other words, the actions and metrics that actually drive revenue and schedule utilization. The Goal: Get a Provider Productive Fast Danny frames the big objective clearly. You want to get your own schedule full enough to hire someone. Then you want any provider you hire to get productive as fast as possible. In PT Biz's world, once a provider reaches roughly 80 to 90 visits per month, it tends to snowball into 100+ pretty quickly. But getting to that point can take some clinics over a year. If you can shorten that ramp to six months, your growth compounds. In a year, you might be able to hire two people instead of one, because each provider becomes profitable faster. The Three Dollar-Productive KPIs Danny says there are three key metrics that drive the majority of growth in a cash-based clinic. Each one represents a drop-off point that can either accelerate growth or quietly crush it. 1) New Patient Volume and Discovery Call Conversion Many owners only track "how many evals we have." Danny says you need to go one step back and track conversion from lead to evaluation. There is often a major drop-off between someone becoming a lead and actually booking an evaluation. This is usually happening on discovery calls. Benchmarks Danny shares: During growth, aim for 8 to 10 new patients per provider per monthOnce stable, new patient volume can drop closer to 5 per monthDiscovery call to eval conversion should be 70%+ He also makes a strong recommendation: during growth phases, the owner should handle discovery calls. Why? In many clinics, admins convert around 45% to 50%. Owners often convert 80% to 90% because they carry authority and can handle objections better. Danny gives an example: 20 discovery calls at 50% conversion = 10 evals20 discovery calls at 80% conversion = 16 evals That gap can be the difference between a provider staying empty and a provider getting busy quickly. He also points out that owners sometimes resist this because it feels like a step backward, but the time requirement is smaller than most people assume. If you have 20 calls at 20 minutes each, that is under 10 hours per month and it can dramatically impact growth. 2) Evaluation to Plan of Care Conversion The second KPI is how many evaluations convert into a plan of care. When people do not commit to a plan of care, Danny says many still come back a few times, often around three visits, until symptoms improve and then they disappear. That creates unpredictable revenue and inconsistent schedules. Plan-of-care conversion makes volume and revenue more predictable. ...
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    16 m
  • Ep885 | One More Reason For You To Focus On Longevity

    Ep885 | One More Reason For You To Focus On Longevity
    Jan 15 2026
    Longevity, Cash PT, and Skating Where the Puck Is Going In this episode of the PT Entrepreneur Podcast, Doc Danny talks about why he keeps coming back to one big theme: longevity. He looks at how the market around proactive health, functional medicine, and long-term performance is exploding and why cash-based clinics are perfectly positioned to play a major role. If you want to move beyond "fix the injury and discharge" and build an ongoing longevity offer, this episode lays out the opportunity and the mindset behind it. In This Episode, You'll Learn: Why patient experience is a competitive edge in cash-based practicesHow Claire gives you an operational advantage your patients can actually feelWhy Danny has always tried to "skate where the puck is going" in healthcareHow cash-based PT went from rare to common in a decadeWhy functional medicine and longevity clinics are boomingThe role PTs can play as movement-focused, accountability-driven "quarterbacks"How one training partner's transformation turned into a walking case studyWhy generational health change makes this work bigger than a single patientWays to start building or partnering into a longevity offer inside your clinic Claire: The Patient-Experience Edge in a Cash Practice Danny opens by talking about what really matters in a cash-based clinic: patient experience. When people are paying out of pocket, they notice everything. He makes a simple comparison: While your competitors step out mid-session to catch up on notes, you stay fully engaged.While they stay late at the clinic finishing documentation, you are following up with patients and planning their next visits. That is the competitive edge Claire gives you. Claire is PT Biz's AI scribe, trained specifically for physical therapists. It handles your documentation instantly in the background, so your time and attention stay on your patient, not on your EMR. The result: Better in-room experienceBetter retention and follow-upSmoother, more efficient operations Try Claire free for 7 days: https://meetclaire.ai Skating Where the Puck Is Going Danny has always tried to pay attention to where health and wellness are headed, not just where they are today. Back in 2014, when he and his wife opened Athlete's Potential in Atlanta, cash-based PT clinics were rare. He only knew of one other in the city, but he saw more and more of them popping up on the West Coast, especially in California. That was his signal that a trend was forming. Fast forward more than a decade and there are now dozens of cash-based clinics in Atlanta alone. Many of them are true businesses with teams, multiple locations, and the kind of systems that support seven-figure revenue and even sales to private equity or hospital groups. That bet — skating to where the puck was going — paid off. The Next Wave: Longevity and Proactive Health Now, Danny sees a similar wave building around longevity and proactive healthcare. He shares the story of a training partner he has worked out with for the past couple of years. Together they have tracked: Blood panels year over yearBody composition with tools like InBodySleep and recovery data using wearables like Whoop The changes in that friend's biomarkers, physical capacity, and day-to-day energy have been dramatic. Friends who have known him for years almost do not recognize how much healthier and more capable he is. That kind of transformation is exactly what more people are starting to want. And the broader market is responding. Functional Medicine and Longevity Are Booming Danny points to the rapid growth of functional medicine, lifestyle medicine, and longevity-focused services as a sign this is not a fad. He has seen: Naturopathic and functional medicine clinics expanding quicklyProviders leaving hospital systems to start proactive, integrative practicesHigh-end gyms and programs charging tens of thousands per year for bundled health, testing, training, and recovery When he first looked for a functional medicine provider in Atlanta, there was one very expensive option. Today there are multiple. Even family members of his who were deeply rooted in traditional medical systems have shifted into functional and lifestyle medicine because they want to help people earlier, not just when they show up critically ill. The PT's Role in the Longevity Ecosystem Danny is clear: he is not saying physical therapists should try to become functional medicine doctors. Instead, he sees a natural lane where PTs can win: Movement and musculoskeletal health expertsAccountability partners who help people actually implement changesEducators who can translate research and trends into safe, practical steps He has already tested this in small ways at Athlete's Potential — reviewing blood panels, talking through sleep data, adjusting training, and updating exercise programs over months and years as patients move from "out of pain" to "performing and staying healthy." For some people, that relationship has lasted ...
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    21 m
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