The P.T. Entrepreneur Podcast Podcast Por Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur arte de portada

The P.T. Entrepreneur Podcast

The P.T. Entrepreneur Podcast

De: Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur
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The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.Copyright 2023 The P.T. Entrepreneur Podcast Economía Gestión Gestión y Liderazgo
Episodios
  • Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard

    Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard
    Dec 2 2025
    The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he's ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who's grinding through a tough season—and tag @dannymattaPT so he can reshare it. Episode Summary Documentation pain: The #1 complaint on satisfaction surveys is clinicians hating to write notes.Clair AI scribe: Clair has been trained specifically for PTs to write high-quality notes, like a meticulous student in the corner capturing everything.Time freedom: Using Clair allows clinicians to reclaim hours of documentation time and spend it with family, hobbies, or simply resting.Danny's background: Staff PT, active duty military PT, cash practice founder, seller, and founder of PT Biz, helping 1,000+ clinicians build cash practices.The Christmas tree lot job: As a teenager in Columbus, GA, Danny and his brother took a sketchy, hard manual-labor job at a Christmas tree lot near Fort Benning.Uncertain payoff: The owner warned them they'd only get paid if they worked hard—and not until the end of the season.Hard work in the cold: Long days hauling trees, sawing, tying them to cars, all while smelling Texas Roadhouse across the street they couldn't yet afford.Finally getting paid: On the last day, the owner pulled out a wad of cash, paid them what he owed, and even gave them a bonus for working hard.The greatest steak ever: They walked across the street to Texas Roadhouse, ordered the most expensive steak, and it remains the best steak Danny's ever had—because of what it represented.Meaning through struggle: The steak wasn't special because of the restaurant; it was special because of the work it took to earn it.Business parallel: The hard parts of clinic ownership—slow growth, cash stress, buildouts, staffing—are what make the wins meaningful.Normalizing struggle: Building a successful clinic that changes your life and your family's life should not be easy.Celebrate wins: Most entrepreneurs power past achievements without celebrating; Danny argues you need to mark the "steak moments."Reframing frustration: Instead of "Why is this so hard?" shift to "It's supposed to be hard—and that's why it will feel incredible when it works." Lessons & Takeaways Hard work makes reward meaningful: Wins feel better when they're earned through discomfort, sacrifice, and persistence.You need contrast: Without the "shitty stuff," victories don't stand out—you need struggle to appreciate success.Business is not meant to be easy: A clinic that creates time and financial freedom will demand hard things from you.Struggle is not a sign you're failing: It's a sign you're doing something significant and transformative.School and business are similar: Graduation and growth feel good precisely because the journey is challenging.Positive reinforcement matters: Celebrating wins keeps you moving through the next tough stretch. Mindset & Motivation Embrace the hard: Instead of resenting the grind, accept that it's the price of a different life.You're not broken: Being tired, stretched, and challenged doesn't mean you picked the wrong path.Remember what's at stake: A successful clinic can change your family's finances, your time, and your identity.Reframe the question: Move from "Why is this so hard?" to "Who am I becoming because I'm doing hard things?"Use the steak moment: Have a tangible reward in mind—your version of Texas Roadhouse—to look forward to after big milestones. Pro Tips for Clinic Owners Automate documentation: Use Clair to remove hours of note writing and free up time for life outside the clinic.Define your "steak": Choose a specific reward (trip, dinner, purchase) you'll give yourself after a big business milestone.Track your wins: Keep a running list of milestones reached so you can look back and see your progress.Expect friction: When something feels hard, remind yourself: "This is exactly what I signed up for."Build celebration into your plan: Schedule a pause to celebrate when you hit revenue, hire, or space goals. Notable Quotes "If you don't have the shitty stuff, then it doesn't feel very good whenever you get the good stuff." "Why would something that changes your life be easy?" "Anything meaningful—like a successful clinic—should be hard." "If you can just reframe from 'Why is this hard?' to 'This is supposed to be hard,' it changes everything." "The hard part is what makes the win feel like the greatest steak you've ever had." Action Items Identify one current "hard thing" in your business and consciously reframe it as part of what makes your future success ...
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    13 m
  • Ep871 | The Key To A Successful First Hire In Your Cash-Based PT

    Ep871 | The Key To A Successful First Hire In Your Cash-Based PT
    Nov 27 2025
    The Hardest Hire: How to Nail Your First Staff Clinician in a Cash PT Clinic In this episode, Doc Danny Matta explains why your first staff clinician is the hardest hire you'll ever make—and how to do it the right way. He breaks down why your business looks risky from a candidate's perspective, why most PTs are wired for security (not startups), and how to sell the future vision of your clinic instead of apologizing for your current "shitty little room." Quick Ask If this episode helps you think differently about hiring and leadership, share it with another clinic owner who's gearing up for their first hire—and tag @dannymattaPT so he can reshare it. Episode Summary Clair keeps you present: AI scribe Clair lets you focus 100% on patients instead of your EMR, improving rapport and outcomes.Time and outcomes: Better attention in the session = better engagement, better buy-in, and better clinical results.Danny's background: Staff PT, active duty military officer, cash practice founder, seller, and now CEO of PT Biz, helping 1,000+ clinicians build cash practices.The hardest hire: Your first staff clinician is the toughest hire you'll ever make.Why it's so hard: Your business looks risky—small sublease, no track record, limited capital, and no big benefits.PT personality problem: Most PTs are risk-averse, security-driven, and not naturally entrepreneurial.The failed first hire story: Danny flew in a phenomenal clinician and his fiancée to see their rough CrossFit sublease in Atlanta—she wasn't impressed, and they turned down the job.Vision vs. reality: Danny saw a future seven-figure clinic; they saw one small room in a sketchy area.Why candidates say no: From their side, it means relocating, taking on more risk, and joining an unproven business.What you're really selling: Not "what the clinic is today" but "where the clinic is going in 5–10 years" and their role in that story.First hire profile: The person who says yes is usually more comfortable with risk—and more likely to eventually start their own thing.Turnover isn't a failure: Early clinicians who leave often still move the business forward and become success stories you're proud of.Credibility boost: Having more than one clinician builds brand trust, shows the clinic is bigger than one personality, and validates the model.Leadership mistake: Danny used to think "that's what the money's for" (Mad Men style) instead of appreciating the risk people were taking on him.Respect the risk: Your first hire is betting on your vision—treat that with gratitude, not entitlement.Hardest growth cycle: The most brutal stage is going from solo to first clinician and toward standalone space—not later multi-location growth.Cash flow and stress: Hiring, ramping up schedules, and surviving turnover during this phase can feel like a gut punch. Lessons & Takeaways Your clinic looks risky to candidates: No benefits, no track record, small space, and uncertain schedule feel like red flags to security-driven PTs.Don't take "no" personally: Risk-averse people saying no to a risky offer is normal, not a reflection of your worth.Sell the vision, not the room: You must paint a clear picture of what the clinic will become and how they'll be part of it.First hires may not stay long-term: Risk-tolerant people who join early often go on to open their own practices—and that's okay.Early hires still matter: They help build the brand, establish a second schedule, and prove your model works beyond just you.Appreciation beats "that's what the money's for": You're not doing them a favor—they're taking a chance on your unproven business.Growth requires new skills: The owner you are at solo stage is not the same owner you must become with staff. Mindset & Motivation Respect the leap: That first clinician is making a bigger jump than you think—especially if they're moving states.Stay future-focused: Your job is to keep your eyes—and theirs—on where the clinic is going, not just today's rough edges.Expect churn: Some early hires will leave; it's part of the entrepreneurial cycle, not a personal betrayal.See the hard stage for what it is: The first growth cycle is supposed to feel heavy; it builds your capacity as a leader.Be proud of those who outgrow you: Former employees who go on to open clinics are part of your legacy, not your failure. Pro Tips for Clinic Owners Use an AI scribe: Implement Clair so you and future staff can stay fully present with patients and avoid note fatigue.Practice your "vision pitch": Be able to clearly explain where your clinic will be in 5–10 years and what "employee #1" means.Be honest about the tradeoffs: Don't oversell security—sell autonomy, growth, impact, and the excitement of building something.Show appreciation early and often: Make it clear you understand and value the risk they're taking by joining you.Plan for turnover: Assume that some early hires will leave and build systems that outlast any one person. Notable Quotes ...
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    17 m
  • Ep870 | Big Things Start In Little Rooms

    Ep870 | Big Things Start In Little Rooms
    Nov 25 2025
    Little Rooms: Why Scrappy Starts Create Standout Cash PT Clinics In this episode, Doc Danny Matta unpacks a simple but powerful idea inspired by Andre 3000's Rock & Roll Hall of Fame speech: "Little rooms. Great things start. Little rooms." He connects Outkast's legendary basement studio—The Dungeon—to the tiny subleased spaces where most cash PT clinics begin, and shows why those gritty starts are not a disadvantage, but an asset that sharpens your skills, your story, and your impact. Quick Ask If this episode encourages you to see your "little room" differently, share it with another clinician who's thinking about starting or growing a practice—and tag @dannymattaPT so he can reshare it. Episode Summary AI scribe advantage: Clair saves staff clinicians ~6 hours per week, freeing up time for patient visits and revenue growth.Math of time: Even 3 extra visits per week at $200/visit adds roughly $30,000/year in revenue per clinician.Little rooms concept: Inspired by Andre 3000's "little rooms" quote and Outkast's early days recording in The Dungeon.Outkast's origin: Teenagers making music in a carpet-lined basement in a rough Atlanta neighborhood, with no funding and no guarantees.Clinic parallels: Most cash PT clinics start in tiny, imperfect subleased spaces with limited resources.Danny's first space: A sketchy CrossFit sublease with break-ins, rats, building shutdowns, and bad client experience—but strong outcomes.Skill as your differentiator: In a little room, you can't hide behind fancy equipment or build-outs—your outcomes are the product.Art, not just career: Obsessing over outcomes, studying cases, seeking mentorship, and treating PT like your craft is what gets you out of the small room.Word-of-mouth "virality": When your results are unique, people can't help but talk about you—just like people shared Outkast's early music.Growth phases: Start gritty & clinical, then evolve into a real business owner—leader, hirer, systems builder, and operator at scale. Lessons & Takeaways Everyone starts small: Basements, garages, subleases, apartment gyms—"little rooms" are the norm, not the exception.Your environment doesn't define you: A rough space does not limit your upside if your outcomes are excellent.Constraints create creativity: Limited resources force you to get scrappy, sharpen your craft, and focus on what really matters.Obsess over outcomes: Losing sleep over stalled cases, studying, and improving is part of turning PT into your art.Your story is an asset: The weird, stressful, funny early days become the part of your story people remember and root for.New phase, new skills: Once you're busy, the game shifts from being a great clinician to becoming a strong owner and leader. Mindset & Motivation Don't be ashamed of your "shitty little room": No windows, rats, sketchy parking lots—it's all part of your origin story.Treat PT like art: Outcomes and the way you care for people should matter to you at a deeper level than "just a job."You can't hold talent down: Great outcomes and care are like a beach ball underwater—eventually they pop to the surface.Respect the grind: The start is hard and scary—but also fun, intense, and memorable.Remember where you came from: If you're in a bigger clinic now, don't forget to tell the story of your little room—it makes you relatable. Pro Tips for Clinic Owners Leverage an AI scribe: Use tools like Clair to pull 5–6 hours/week off your clinicians' plates and reinvest that time into patients or higher-level work.Focus on outcomes first: Before worrying about decor and equipment, make sure your results are undeniably better than the clinic down the street.Document your story: Take photos, jot notes, and remember the early days—you'll use this later in marketing, branding, and leadership.Invest in yourself: Study, read, get mentorship, and ask for help on tough cases—your skill set is your first real "marketing budget."Level up as you grow: Once your schedule is full, actively learn hiring, leadership, finance, systems, and SOPs. Notable Quotes "Little rooms. Great things start. Little rooms." – Andre 3000 "If you're in a little room, you can't hide your skill set. You have to be really good at what you do." "Your product is you. You need to obsess over it. It's got to be your art, not just your career." "You can't hold talent down. It's like trying to push a beach ball underwater—it's going to pop up eventually." "Don't be ashamed of your shitty little room with no windows and a rat above your head. Everybody's got to start somewhere." Action Items Run the math on your time: how many extra visits could you add with an AI scribe like Clair?Audit your outcomes: are your results meaningfully better than your local competition?Write down your "little room" story: where did you start, and what did you have to overcome?Commit to one learning action this week: a course, article deep dive, or mentor conversation about a tough case.If you're...
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    20 m
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