The PR Strategy to Get Into Mother’s Day Gift Guides

Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities.

Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guides right up until the holiday, meaning brands with fast shipping and relevant products still have opportunities to be featured.

In this episode you'll learn:

• How to pitch Mother’s Day gift guides
• How to position your product for seasonal PR
• The subject line strategy editors actually open
• Why sending fewer product options increases your chances
• How to use AI tools like Perplexity to find PR angles and trends

PR is becoming even more important as AI tools like ChatGPT, Perplexity, and Gemini increasingly recommend brands based on trusted third-party sources like media coverage. That means getting featured in gift guides and articles is now one of the most powerful ways to increase visibility online.

Resources Mentioned

Free PR Training
https://gloriachoupr.com/masterclass

Join the Small Biz PR Pros Facebook Group
https://www.facebook.com/groups/428633254951941

DM PITCH on Instagram @gloriachoupr to get a free pitching resource.