Ed and Simon are joined by Rubrikk Group CEO, Adil Osmani to talk about the future of real estate classified aggregators. These businesses sit above portals and pass them traffic but they have been in the news for the wrong reasons recently. Is time up for the aggregator-to-portal CPC business model?

On this week’s podcast, Harvey Hancock and Simon Baker speak to Stefan Gunnarsson, CEO at PropTexx.From which photos get the most attention, to the importance of flexible pricing—and chewing glass—enjoy!

0:00 Intros and Proptexx in context

3:20 Proptexx’s widget and functionality

7:00 What can Proptexx do and not do?

11:00 Data collection and usage

14:10 Challenges, and minimising lag times

18:20 Building in a high-growth space—what did you do right/wrong?

23:30 Where does user engagement evolve to next?

29:00 AI, Search and co-piloting

34:45 Pricing

40:00 Goodbyes

Edmund Keith interviews Simon Baker about running a real estate portal. They discuss the first steps a CEO should take, the importance of defending and extending market leadership, and the focus on pricing and adding new products and services. They also explore the role of operational expenses and the need to free up resources rather than just cutting costs. The conversation touches on the significance of traffic and leads for a portal's success, the challenge of measuring lead quality, and the importance of building relationships with agents. The conversation explores various levers that a real estate portal CEO can pull to drive success. These levers include staying connected to the audience, understanding unit economics and price increases, diversifying revenue streams, and navigating market dynamics. The key takeaway is the importance of clarity in strategy and execution, focusing on the core business, and avoiding distractions.