Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.

A must-listen for every Amazon seller who wants to win the game.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – What questions do Amazon sellers ask most?

• 00:27 – Tariffs are messing things up — why cutting ads now is a bad move

• 02:24 – Why slashing your ad budget can hurt your sales big time

• 04:14 – How Amazon ads help your organic (free) sales

• 06:30 – When a client says “Cut my ads in half!” — what really happens

• 07:37 – How fast your organic sales drop after cutting ads

• 09:00 – Story time: What happened when we pumped up the ad budget

• 15:47 – How grouping keywords helps you spend ad money smarter

• 19:10 – Why breaking keywords into clusters makes your budget work better

• • 20:34 – Staying cool when Amazon throws curveballs at your ads
  • 22:13 – Different sellers, different ad struggles

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  🦡 Resources & Links

  
  

• • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Get to know Michael Tejeda, a skilled campaign manager at Ad Badger

  • Tariff Turmoil: How Brands Are Adapting in 2025

  • Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

  • The One Activity That Will Fix Your ACOS in 2025

  • How to Find Products That Sell Organically

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

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  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Michael Tejeda

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.

They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.

From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.

It’s messy. It’s essential. It’s surprisingly therapeutic.

We’ll see you in The PPC Den!

🦡 Highlights

​​

• 0:00 – Goal setting like headless monkeys
• 4:12 – $300K tariffs on $100K goods
• 7:58 – FTZ, Bonded, Anti-USA play explained
• 11:44 – Blair’s real setup: bonded, FTZ, Canada
• 14:32 – Inaction is action: just wait it out
• 16:20 – HS audits: maybe it’s not the water bottle’s fault
• 20:12 – Inbound obsession: check-in time is king now
• 22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed
• 25:05 – Budget discipline vs. ad spend delusions
• 26:45 – Agencies need to be business optimizers now
• 28:13 – Shopify vs Amazon: wake-up call time
• 29:20 – The 3-body problem: Ads vs Organic vs Profit
• 30:30 – Outro

• 🦡 Resources & Links

  
  

• • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.

  • How Can I Expand My Amazon PPC Campaign To Canada?

  • 10 Steps to Maximize Amazon FBA Inventory Limits

  • How Do I Perfect My Amazon Inventory Management?

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes​​​​​

  
  

  -

  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Blair Forrest

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno