In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:15 – Are Amazon advertisers becoming more like electricians?
• 08:10 – Inside Amazon’s new AI creative studio
• 12:37 – The rise of AI assistants for sellers and account optimization
• 17:22 – How Amazon now builds listings from a Shopify URL
• 20:55 – AI in Product Opportunity Explorer
• 24:48 – Why AI still needs human logic and interpretation
• 29:30 – Practical ways to use AI in PPC today
• 33:18 – The marketer of tomorrow: technical + creative
• 37:02 – Adapting before AI does it for you

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  🦡 Resources & Links
  

  • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Our guest today is Joshua Rawe, co-founder AmpliSell

  • A tool I use every month to better manage my Amazon PPC campaigns

  • We Tested AI Video Ads — Here’s What Improved Our ROAS

  • Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

  • Amazon Product Page Optimization in a Rufus AI World

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Joshua Rawe

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions.

We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.

🦡 Highlights ​​

• 0:00 – Intro

• 00:35 – How often Maryna uses search query data

• 01:18 – Why search query data is powerful for understanding the customer’s voice

• 03:12 – Finding hidden gem keywords and a real client example

• 09:05 – Low impression share but high CTR & conversion rate: what it means

• 13:30 – High impression share but low CTR: identifying listing issues

• 16:16 – High impression share and CTR but low conversion: fixing the listing

• 17:58 – Losing market share while search volume grows: strategic insights

• 22:04 – Maryna’s advice for collecting and using search query data

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!

• How Can I Best Use The Search Query Performance Report?

• How Do I Export Search Query Performance Dashboard Data?

• Why Amazon’s Search Query Performance Dashboard is Awesome

• One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Maryna Nelep

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns.

🦡 Highlights ​​

• 0:00 – Intro

• 0:14 – Story of a Core Community member facing PPC challenges

• 0:52 – Rising CPCs explained

• 2:15 – Market research insights

• 3:17 – Using Product Opportunity Explorer

• 5:02 – Microphone niche case study

• 6:49 – Trends and conversion rates

• 8:33 – Demand and competition overview

• 9:30 – Pulse check on market share

• 10:25 – Top products and click share

• 11:45 – Monthly account analysis tips

• • 13:42 – Market opportunities
  • 14:39 – Outro

• 🦡 Resources & Links

• • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Using Product Opportunity Explorer to iterate and expand your product line

  • How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

  • How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno