Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business.

Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.

🦡 Highlights ​​

• 0:00 – Intro

• 0:18 – Caroline’s $750K tiny home gamble

• 0:54 – $75K ad spend, 1 sale, ACOS 180%

• 3:33 – How Ad Badger fixes broken PPC campaigns

• 5:59 – Stopping wasted spend & managing long sales cycles

• 8:25 – Scaling high-ticket items for market dominance

• 10:44 – Dashboard, ACOS control & pricing

• 12:20 – Onboarding, keyword cleanup & Ngram analyzer
• 14:19 – Next steps & excitement to start

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• The One Activity That Will Fix Your ACOS in 2025

• 35 Negatives to 1 Positive: The Secret to Lower ACoS

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• What strategies can help minimize wasted spend in Amazon PPC?

• Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.

I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.

You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.

If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.

And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.

🦡 Highlights

• 0:00 – Walk at Pace Bend Trailhead
• 0:40 – Amazon growth = climbing a ladder
• 1:30 – Understanding the Sales Ladder
• 2:30 – Example niche: top products & sales percentages
• 3:30 – How to move up the ladder: from Rank 8 to Rank 4
• 4:30 – Reverse ASIN lookup & keyword profiling
• 5:30 – Strike zone opportunities & high-converting keywords
• 6:30 – Optimizing titles, PPC, and content updates
• 7:30 – Competitor analysis: reviews, offers & pricing
• 8:30 – Product variations & continuous iteration
• 9:30 – Chart your course up the Sales Ladder

• ​​🦡 Resources & Links

• • 🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

  • Using Reverse ASIN on Your Own Product for New PPC Keywords

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno