While many healthcare organizations treat major gifts and peer-to-peer as separate fundraising channels, some forward-thinking institutions are discovering the power of integration. When these strategies work in harmony rather than competition, both programs can amplify each other's success and create deeper donor relationships.

In this episode, Marcie Maxwell talks with Jamie Lamont, Vice President of Events at Sinai Health Foundation. With extensive experience in healthcare philanthropy, Jamie shares how Sinai has successfully bridged the traditional gap between major donor cultivation and community-driven fundraising, creating a collaborative approach that serves donors holistically.

Jamie discusses how breaking down internal silos has transformed their fundraising outcomes, from event ideation through execution. She explores how peer-to-peer events provide invaluable insights into donor motivations and preferences, intelligence that enhances major gift strategies. The conversation reveals practical approaches for fostering genuine partnership between teams and ensuring all fundraising efforts ladder up to mission-driven priorities.

Together, we'll explore:

• Strategic integration of peer-to-peer and major gifts within hospital philanthropy programs
• Practical collaboration methods from event planning through donor stewardship and relationship building
• Leveraging event insights to inform broader philanthropic strategy and enhance donor engagement across all giving levels

Mentioned Links

https://www.sinaihealth.ca/foundation

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• (00:00) - Welcome to The P2P Soap Box
• (02:18) - Introducing Jamie Lamont
• (05:28) - The Sinai Health Portfolio
• (09:56) - The Major Gifts/P2P Approach
• (12:34) - Team Integration
• (20:40) - Linking Strategy to Priorities
• (24:32) - Advice for Engagement

When life-saving treatments transform a terminal diagnosis into a chronic condition, everything changes — including how communities fundraise. The peer-to-peer landscape isn't just evolving with technology and trends; it's being reshaped by the very success of the causes we support.

In this episode, Marcie Maxwell talks with Robin Paterson, Senior Director of Special Events and Peer-to-Peer Campaigns at the Cystic Fibrosis Foundation. With nearly two decades of nonprofit experience, Robin shares how medical advances that have extended and improved lives for CF patients have fundamentally shifted community engagement, fundraising motivations, and program strategies.

As CF patients live longer, healthier lives, their relationship with fundraising has evolved from urgent survival to long-term advocacy. Robin discusses how this transformation has influenced everything from campaign messaging to participant recruitment, and how her team is adapting to serve a community that includes thriving teens with CF — a generation that wasn't expected to exist.

Together, we'll explore:

• How medical breakthroughs change fundraising psychology and community dynamics
• Strategic approaches to messaging when your cause story evolves from crisis to hope
• Practical methods for engaging emerging demographics, including teen patients as active fundraisers

Mentioned Links

Great Strides

cff.org

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• (00:00) - Welcome to The P2P Soap Box
• (02:26) - Introducing Robin Paterson
• (05:08) - The Portfolio
• (08:04) - The Shifting Treatment Landscape
• (19:22) - Staffing
• (22:32) - Advice for Those on the Tipping Point
• (24:18) - Learn More

Leading a P2P campaign means managing multiple moving pieces—fundraisers with different experience levels, corporate partners with varying expectations and internal staff with diverse skill sets. But the most successful leaders know that underneath all this complexity lies a simple truth: understanding what drives each person is the key to keeping everyone aligned.

In this episode, Marcie Maxwell talks with Javier Sanchez, Executive Director of the Dolphins Cancer Challenge. With over 20 years of experience spanning mass-participation sports, philanthropy, and entertainment, Sanchez has mastered the art of identifying different personas within his ecosystem and tailoring his approach to meet each group's specific needs.

From uncovering hidden motivations in fundraisers to adapting leadership styles for different team members, Sanchez shares practical strategies for building stronger connections that translate into better outcomes. Whether you're supporting a cancer survivor taking on their first fundraising challenge or coaching your staff to have deeper conversations with participants, this conversation offers actionable insights for anyone leading mission-driven teams.

Together, we'll explore:

• How to identify and support different personas across your fundraiser base, staff, and partner network
• Proven techniques for uncovering what truly motivates people—and coaching your team to do the same
• Practical strategies for adapting your leadership style to drive alignment across complex stakeholder groups

Mentioned Links

Dolphinscancerchallenge.com

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• (00:00) - Welcome to The P2P Soap Box
• (00:49) - Introducing Javier Sanchez
• (05:26) - About the Dolphins Cancer Challenge
• (06:56) - Managing Complexity
• (19:12) - Adapting a Leadership Style
• (22:12) - Learning What Drives a Staff
• (24:09) - Uncovering the Values Based Approach
• (32:00) - Learn More