In a world where inboxes are overflowing and attention is limited, email isn’t dead, it just needs a new approach. The organizations seeing results today aren’t sending more, they’re sending smarter. By focusing on relevance, timing, and human connection, email can still be one of the most powerful tools in your engagement strategy.

In this episode, Marcie Maxwell sits down with Charlotte Conmy, Associate Director of National Marketing at the Crohn’s & Colitis Foundation. Charlotte brings a unique perspective shaped by experience on both the program and marketing sides of peer-to-peer fundraising. She shares how her team is rethinking email from the ground up, moving away from rigid calendars and toward behavior-driven communication that meets supporters where they are.

Charlotte dives into how segmentation, real-time data, and emerging tools like AI are helping her team deliver more personalized, timely messages. She also unpacks how to balance storytelling with action, collaborate across national and local teams, and integrate email with other channels like texting to create a seamless supporter journey.

Together, we’ll explore:

• Rethinking cadence and segmentation to reduce fatigue and increase relevance
• Balancing storytelling, calls to action, and clarity in every email
• Integrating email with texting and local outreach to drive deeper engagement

Mentioned Links

• crohnscolitisfoundation.org
• takesteps.crohnscolitisfoundation.org
• teamchallenge.crohnscolitisfoundation.org

Stay Connected on LinkedIn

• Connect with Charlotte
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (02:13) - Introducing Charlotte Conmy
• (06:48) - Is Email Really Dead?
• (29:13) - Looking Ahead
• (32:00) - Get Involved

Endurance fundraising is about more than race entries and revenue goals. At its best, it’s a relationship-driven experience that connects people to purpose in lasting ways. When organizations move beyond transactional touchpoints and invest in the full journey, fundraisers don’t just participate, they stay, grow and advocate.

In this episode, Marcie Maxwell talks with Kelly Lamb, Director of Development at the Christopher & Dana Reeve Foundation. As the leader of Team Reeve, Kelly shares how her team approaches every runner as a long-term partner, not just a participant.

Kelly walks through how relationships begin at the application stage, where listening for motivation and potential sets the tone for everything that follows. She shares how personalized coaching helps fundraisers see beyond minimums and step into what’s possible. From building connections across a dispersed team to creating moments that inspire runners to return year after year, Kelly offers a thoughtful approach to growing both impact and community.

Together, we’ll explore:

• ​Treating peer-to-peer fundraisers like major donors from recruitment through stewardship
• Coaching strategies that unlock confidence and increase fundraising potential
• Creating connection and community that keeps runners engaged beyond the finish line

​
Mentioned Links

• Christopher & Dana Reeve Foundation Events

Stay Connected on LinkedIn

• Connect with Kelly
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (01:06) - Introducing Kelly Lamb & the Christopher and Dana Reeve Foundation
• (04:02) - The Major Donor Mindset
• (19:12) - Feeding the Joy... not the Stress
• (22:02) - Bibs Across the Country!
• (27:37) - Retention
• (32:24) - Get Involved

Many fundraising teams are stretched thin, yet the work keeps expanding. Instead of pushing harder, some organizations are stepping back and reimagining what healthy capacity really looks like. When leaders center people, clarity and collaboration, teams gain the space they need to grow with purpose.

In this episode, Marcie Maxwell talks with Diana Perrault, Director of Peer-to-Peer Fundraising at the Multiple Myeloma Research Foundation. Diana brings deep frontline experience and a people first leadership approach that has helped her rebuild team infrastructure, expand staff capacity and create an environment where fundraisers feel supported.

Diana reflects on the early signs that a team needs to reset its structure, from burnout signals to stalled ideation. She shares thoughtful ways leaders can understand the true load their staff carry, make the most of one-on-one conversations and advocate for resources with confidence. The conversation also highlights how to choose tools and systems that truly serve the work and how remote teams can stay connected through trust and shared values.

Together, we’ll explore:​

• Assessing real capacity and identifying when a team is ready for a rebuild
• Creating people centered practices that prevent burnout and strengthen culture
• Advocating for resources and designing systems that support sustainable growth

Mentioned Links

https://themmrf.org

https://endurance.themmrf.org/endurance

Stay Connected on LinkedIn

Connect with Diana

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (01:02) - Introducing Diana Perrault
• (02:26) - Diana's Journey
• (04:44) - The MMRF P2P Portfolio
• (07:54) - Burnout
• (15:56) - Leading the Team
• (33:10) - Managing Culture with a Remote Team
• (40:06) - Get Involved