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Summary

In this episode of The Outsourcing Blueprint, Scott interviews Allie Zendrian, founder of AtoZ Communications, to explore the transformative power of public relations. Allie shares her expertise in press releases, media pitching, and thought leadership, highlighting the importance of storytelling and leveraging testimonials. She provides actionable tips on standing out in a crowded media landscape and using challenges as opportunities.

Allie Zendrian joined The Outsourcing Blueprint to share her insights on building impactful PR strategies and enhancing brand credibility.

She emphasized the role of compelling press releases and authentic storytelling in connecting with audiences, stressing the adage: "People buy from people, not brands." Testimonials, she explained, are essential tools for reinforcing trust and authority.

Allie also discussed the evolving media landscape, noting challenges such as fewer reporters and increased competition for attention. She advised businesses to adapt by embracing opportunities like podcasting and brand news to amplify their expertise.

Key takeaways include:

• Crafting impactful press releases.
• Leveraging storytelling and thought leadership.
• Using testimonials to build trust.
• Navigating PR challenges with patience and adaptability.

Allie highlighted outsourcing as a smart way to achieve business goals, streamline operations, and scale effectively.

About the Guest

Allie Zendrian is the founder of AtoZ Communications, specializing in press releases, media pitching, and thought leadership. With a passion for storytelling, she helps brands craft narratives that resonate with audiences.

Learn more about Allie:

• LinkedIn
• AtoZ Communications
• Brand News
• Explore collaborations: Diana Cabrices | Brandon Galici

#AllieZendrian #scottsmith #theoutsourcingblueprint #leadcaststudio

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

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Episode Summary:
In this episode of The Outsourcing Blueprint, Scott Smith talks with Darrin Guttman, founder of The Scale Summit. They explore Darrin’s career journey, his passion for empowering entrepreneurs, and how to optimize operations, scale effectively, and stand out in a competitive market.

Episode Description:
What’s the secret to client acquisition, scaling, and building a sustainable business without burning out or breaking the bank ? It’s not just pitching, it’s about creating curiosity and building an actionable plan for your business growth strategy.

Scott Smith and Darrin Guttman discuss how breaking out of outdated sales tactics and creating a plan can transform your approach. Darrin shares practical tips on building resilience through targeted delegation, automation, and efficient processes while emphasizing why winging it isn’t a strategy.

Key discussion points:

• How to craft a sales strategy that creates curiosity and drives results
• Breaking free from outdated sales methods
• Strategic outsourcing to scale without overextending resources
• The power of confidence, differentiation, and having a plan

They also talk about building lasting relationships with clients and how to align your business operations to stay competitive in today’s fast-changing world. Darrin emphasizes that success isn’t just about working harder, it’s about working smarter, with the right team and processes in place. Whether you're growing a startup or scaling a small business, this episode provides a roadmap for creating sustainable success.

About Darrin Guttman:
Founder of The Scale Summit, Darrin has over 20 years of experience helping businesses and entrepreneurs sell, scale, and optimize their operations.

Connect with Darrin:

• LinkedIn: Darrin Guttman
• Website: The Scale Summit

🎙 Tune in now to learn practical strategies for scaling your business through outsourcing, sales planning, and effective team management!

#darringuttman #scottsmith #theoutsourcingblueprint #leadcaststudio

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

*** Proudly hosted by Leadcast Studio - https://leadcast.studio ***

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Summary

In this episode of The Outsourcing Blueprint, Scott interviews Ned Arick, Chief Revenue Officer at Attyx, to discuss building a life of purpose and intention. Ned shares insights on entrepreneurship, leadership, and growth, emphasizing the power of taking the first step, being intentional, and empowering teams. He provides actionable tips on outsourcing, goal-setting, and creating momentum.

Article

Ned Arick joined The Outsourcing Blueprint to discuss creating a purposeful, intentional life. He highlighted the importance of taking the first step, even when unsure of the destination, and focusing on personal development. He stressed the value of supportive networks and building momentum through meaningful growth.

Ned explained how outsourcing can build efficient teams, scale businesses, and optimize resources. He advised focusing on a department's goals and outsourcing non-core tasks to maximize productivity.

Key takeaways include:

• Taking the first step toward change and prioritizing growth.
• Empowering teams and fostering strategic conversations.
• Leveraging outsourcing to build teams, scale, and drive efficiency.
• Creating meaningful momentum through intentional living.
• Using challenges as growth opportunities and staying authentic, humble, and open-minded.

Ned highlighted outsourcing as a key strategy for amplifying business capabilities and achieving exponential growth.

About the Guest

Ned Arick is the Chief Revenue Officer at Attyx, a seasoned entrepreneur, and leader passionate about intentional living and personal growth. He hosts the upcoming podcast Midweek Musings and authors the newsletter Meaningful Momentum.

Connect with Ned:

• LinkedIn: Ned Arick
• Bootstrapped Growth Podcast

Additional Connections:

• Alex Martinsen
• Dr. Benjamin Hardy

#nedarick #scottsmith #theoutsourcingblueprint #leadcaststudio

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

*** Proudly hosted by Leadcast Studio - https://leadcast.studio ***

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Summary:
In this episode of The Outsourcing Blueprint Podcast, host Scott Smith chats with Julie Riga, leadership coach and host of Stay on Course. They explore outsourcing, global talent, and purpose-driven leadership for scaling businesses.

Scott and Julie share experiences—Julie helping businesses align with goals, and Scott as an expert in outsourcing and team building. They discuss leveraging international talent to streamline operations, reduce costs, and achieve success.

Topics include managing virtual teams, resolving conflicts, and aligning growth strategies with values. This episode offers actionable insights to help entrepreneurs at all levels scale efficiently.

Article:
In this episode of The Outsourcing Blueprint Podcast, Scott Smith welcomes Julie Riga, leadership coach and host of Stay on Course, for a compelling discussion about scaling businesses through outsourcing and purpose-driven leadership.

Julie shares strategies for helping individuals and businesses align with their goals, while Scott offers tips on recruiting and managing international talent to drive growth. They highlight how outsourcing can streamline operations and build high-performing teams.

The conversation includes practical advice for finding talent on platforms like LinkedIn, Instagram, and Facebook. Scott and Julie address challenges like conflict resolution and emphasize aligning business values with long-term strategies.

Beyond the logistics, they explore the ripple effects of outsourcing, including job creation in underserved areas and broader community impact. By focusing on purpose and strategy, Scott and Julie showcase how outsourcing can transform businesses and lives.

Discover:

• How to recruit and manage global talent.
• Tips for resolving virtual team conflicts.
• The wider impact of outsourcing on communities.
• Lessons from Scott’s and Julie’s leadership journeys.

Tune in for actionable insights to streamline operations, build effective teams, and achieve bold goals.

#julieriga #scottsmith #theoutsourcingblueprint #leadcaststudio

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

*** Proudly hosted by Leadcast Studio - https://leadcast.studio ***

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🧠 Episode Summary:

In this powerful episode of The Outsourcing Blueprint, host Scott Smith sits down with Sofia Rozhko, founder of The Body School, to explore the connection between wellness, leadership, and sustainable success.

From navigating war-torn Ukraine to scaling a 30-person wellness company across 32 countries, Sofia’s journey is anything but typical. She shares how a personal health challenge sparked a decade-long mission to redefine how we eat, move, and build our lives.

Together, they uncover why so many entrepreneurs are fatigued, frustrated, and unknowingly under-muscled. This is more than a health talk—it’s a deep dive into purpose, focus, and systems that actually support performance.

They also connect over mentor and author: Robin Sharma, author of The Leader Who Had No Title, among several other great books.

🔑 Key Takeaways:

• Your body is your most underutilized business asset
• Muscle preservation > weight loss — why we need to rethink fat loss culture
• The Body School was born from Sofia’s own search for sustainable health
• Sleep, breathwork, and real food are non-negotiables for high-performing leaders
• Ozempic isn’t a solution—it’s a tool, and it only works with lifestyle change
• Mindset and motivation will always fluctuate—build for consistency
• Entrepreneurship is a faith walk—Sofia shares how purpose keeps her grounded
• How outsourcing and a remote team freed her to focus on vision, not operations

💬 Sound Bites:

🔎 Keywords:

Outsourcing, Nutrition, Health, Wellness, Entrepreneurship, Body School, Personal Growth, Consistency, Motivation, Remote Teams, Focus, Mindset, Hormones, Metabolism, Robin Sharma

👤 About Sofia Rozhko:

Sofia is a certified nutritionist, founder of The Body School, and creator of one of the most dynamic global wellness teams in the industry. Her 30-person company spans 32 countries, offering expert-led nutrition, movement, and health coaching roote

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

*** Proudly hosted by Leadcast Studio - https://leadcast.studio ***

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Summary

In this powerful episode of The Outsourcing Blueprint, host Scott Smith sits down with Brian McMaster, founder and CEO of M & M Quality Solutions—a logistics integrator transforming how e-commerce brands scale. But this episode goes way beyond warehousing.

Brian shares his bold 10-year vision to build a billion-dollar company—rooted in faith, fueled by purpose, and powered by people. With over 20 years in logistics and hard-earned wisdom from entrepreneurial highs and lows, Brian opens up about what really drives him: changing lives.

You’ll hear how faith shapes his leadership, why letting go is key to growth, and how outsourcing with intention can unlock massive freedom. This conversation is packed with energy, vulnerability, and insight for entrepreneurs who are ready to scale their business without losing their soul.

Takeaways

• Brian's bold dream is to create a billion-dollar company in 10 years.
• Purpose-driven entrepreneurship is essential for success.
• Faith plays a significant role in Brian's leadership style.
• Resilience is key; successful entrepreneurs learn from failure.
• Building strong relationships with customers is crucial.
• E-commerce is booming, but personal connections matter more.
• You must work on yourself continuously to grow.
• Letting go of control is necessary for business growth.
• Empowering employees with purpose enhances job satisfaction.
• The journey of entrepreneurship is filled with ups and downs.

Sound Bites

• "We change people's lives."
• "You have to let go to grow."
• "You have to work on yourself every day."

Shout Out

Dr. Eniko Loud, DMD, founder of Whole Health Dentistry in Phoenix, AZ. She’s one of only three dentists in the U.S. certified in functional medicine, combining advanced dental care with a full-body wellness approach, and Brian's FAVORITE dentist.

Learn more at https://wholehealthdentistryaz.com/

https://www.linkedin.com/in/eniko-loud-dmd-7b57a913

Keywords

Entrepreneurship, Business Growth, Faith, Leadership, E-commerce, Purpose, Resilience, Customer Service, M & M Quality Solutions, Outsourcing

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

*** Proudly hosted by Leadcast Studio - https://leadcast.studio ***

Visit https://leadcast.studio to start your podcast and use it as lead generation for your business. Leadcast Studio: Turning Conversations Into Clients

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Summary: In this episode of The Outsourcing Blueprint, Scott Smith hosts Beth Anne Campbell, author of "Where the Hell is My Bacon?" and expert in outsourcing and change management. They discuss Beth's career journey, her expertise in outsourcing and change management, and the importance of trust, communication, and flexibility in successful outsourcing efforts.

Article:
Scott Smith kicks off this episode with Beth Anne Campbell, author of "Where the Hell is My Bacon?" and expert in outsourcing and change management. Beth shares her journey, from her experience in corporate to writing a book about her experiences with outsourcing and change management.

The conversation explores key elements of successful outsourcing, including trust, communication, and flexibility. Beth stresses the importance of understanding the goals and objectives of the outsourcing effort and how effective communication can mitigate risks. She also discusses the impact of leadership on outsourcing efforts and the importance of involving frontline employees in the decision-making process.

Listeners gain valuable insights into the importance of trust in leadership and how it can make or break the success of outsourcing efforts. Beth explains how her book helps businesses identify the pitfalls of outsourcing and how to avoid them.

Whether you're experienced or just starting out, this episode is packed with actionable takeaways—from crafting a successful outsourcing strategy to leveraging trust and communication for growth.

Key Takeaways:

• The importance of trust in leadership and outsourcing efforts
• How to communicate effectively in outsourcing efforts
• The role of flexibility in building deep connections with stakeholders
• The impact of leadership on outsourcing efforts
• The benefits of seeking help and guidance in outsourcing efforts
• The importance of involving frontline employees in the decision-making process

About the Guest:
Beth Anne Campbell is the author of "Where the Hell is My Bacon?" and an expert in outsourcing and change management. She is dedicated to providing valuable resources and guidance to businesses seeking to improve their outsourcing capabilities.

Connect with Beth:
Website: bethannecampbell.com
LinkedIn: Beth Anne Campbell

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

*** Proudly hosted by Leadcast Studio - https://leadcast.studio ***

Visit https://leadcast.studio to start your podcast and use it as lead generation for your business. Leadcast Studio: Turning Conversations Into Clients

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Summary: In this episode of The Outsourcing Blueprint, Scott Smith hosts Cheri Smith, founder of Crevay, a company that helps businesses with project management. They discuss Cheri's career journey, her expertise in project management, and the tools businesses need to optimize their project management capabilities, build sustainable connections, and achieve success.

Article:
Scott Smith kicks off this episode with Cheri, project management expert and founder of Crevay. Cheri shares her journey, from personal experiences to creating a program that empowers businesses with actionable insights into project management.

The conversation explores key elements of successful project management, including self-awareness, communication, and flexibility. Cheri stresses the importance of understanding the project goals and objectives before seeking external help and how effective communication mitigates risks. She also discusses outsourcing, technology, and innovation’s impact on project management.

Listeners gain valuable tips on resilience in project management through self-reflection, empathy, and active listening. Cheri explains how her program helps businesses identify their core values and present themselves authentically in project management.

Whether you're experienced or just starting, this episode is packed with actionable takeaways—from crafting a sustainable project management strategy to leveraging self-awareness for growth.

Key Takeaways:

• The importance of self-awareness in project management
• How to communicate effectively in project management
• The role of flexibility in building deep connections with stakeholders
• The impact of technology on project management and outsourcing
• The benefits of seeking help and guidance in project management
• The importance of self-love and self-acceptance in attracting a meaningful project management partner

About the Guest:
Cheri is the Founder of Crevay, a seasoned project management expert, and a respected leader in the industry. She is dedicated to providing valuable resources and guidance to businesses seeking to improve their project management capabilities.

Connect with Cheri:

• Website: https://www.crevayco.com/
• LinkedIn: Cheri Smith

Thank you for tuning in to The Outsourcing Blueprint Podcast!
If you found this episode valuable, we’d love it if you could leave a review and share it with someone who might benefit. For more insights, resources, and strategies to scale your business with outsourcing, visit our website at akhadaconsulting.com.

Stay connected! Follow us on social media for the latest updates and exclusive content, or join our growing FREE Skool community:

• LinkedIn: https://www.linkedin.com/in/scott8smith/
• Skool: https://www.skool.com/the-outsourcing-blueprint/about

Have questions or want to work with us? Reach out at info@akhadaconsulting.com—let’s build something amazing together!

Until next time, remember: the key to scaling is finding the right team to help you grow. You’re one blueprint away from transforming your business and unlocking your full potential.

*** Proudly hosted by Leadcast Studio - https://leadcast.studio ***

Visit https://leadcast.studio to start your podcast and use it as lead generation for your business. Leadcast Studio: Turning Conversations Into Clients