All links mentioned in the post can be found here: https://simplysquaredaway.com/164

Your brand is not your logo. It is how people feel when they experience you.

Most coaches think branding means colors, fonts, and maybe finally choosing a logo they do not hate.

But what if your brand is actually the story your life is telling every time you show up online or in a conversation?

In this episode, I am talking with Jan Touchberry about what branding really means and why so many coaches feel stuck or unsure about whether they are “doing it right.” We unpack what to focus on when you are just starting and what shifts when you are ready for the next level of your business.

If you have ever wondered whether your brand reflects who you truly are or if you should redo everything again this year, this conversation will give you clarity and relief.

Jan shares a simple framework that makes branding feel doable instead of overwhelming. And honestly, it might change how you think about your business entirely.

Here is what we cover together:

What you will learn in this episode:

• Why your brand is not your logo or colors
• The real definition of a personal brand and why everyone already has one
• How your brand shapes how people experience you before they ever hire you
• The three core elements that make your brand clear and compelling
• How to identify who you are actually called to serve
• Why your voice matters more than your visuals
• What to do if you feel like your brand no longer fits your business
• How to show up boldly without pretending to be someone else

Book a call with Tracy: https://simplysquaredaway.com/appointments Show notes: https://simplysquaredaway.com/163

Have you ever thought, “I’m just not an organized person”?

Maybe you’ve tried systems before. Cleaned things up once or twice. Bought the planner. Created the folders. Watched the tutorials.

And still… it didn’t stick.

In this episode, I want to show you why that experience is not a personality problem. It’s not a discipline problem. And it’s definitely not a character flaw.

There is actual science behind why clutter feels exhausting and why organization changes your focus, your confidence, and even your income.

I’m walking you through what’s happening in your brain when things feel scattered in your house, your calendar, your inbox, your downloads folder, or your business. Because once you understand the brain side of organization, everything starts to make sense.

This episode might completely change how you see clutter and how you see yourself.

And if you’ve been thinking, “I need help getting organized, but I keep putting it off,” this might be the moment you finally decide to do something about it.

What you’ll learn in this episode:

• Why clutter raises cortisol and increases stress in your body
• How visual overload quietly drains your working memory
• What the “silent to-do list” is and why it keeps you distracted
• Why disorganization slows your decisions and focus
• How clutter affects your confidence and productivity
• The surprising connection between organization and revenue growth
• Why getting organized is not about color-coding or perfection What your brain actually needs in order to feel calm and clear again

Register for the CEO Spring Reset, April 6-8, 2026, at: https://redeemhertime.com/reset

Do you ever feel like your business looks organized on the outside, but inside it feels reactive, cluttered, and harder than it should be?

Like your calendar is full. Your to-do list is endless. And somehow you are still not moving forward the way you expected this year?

You are not alone. And honestly, this is exactly why we created the CEO Spring Reset.

In this episode, I’m joined by Lissa and Laura as we pull back the curtain on what business clutter actually looked like for each of us and what changed when we stopped trying to manage the chaos better and started clearing it out instead.

Because most of the time it is not a discipline problem.

It is a clarity problem.

We are sharing the behind-the-scenes stories that led to this event and what happens when you finally step into your role as CEO and reset the parts of your business that are quietly draining your time, energy, and results.

If you have been feeling behind this year, stuck in reaction mode, or unsure what to focus on next, this conversation will help you see exactly where to start.

What you will learn in this episode:

• Why being busy does not always mean your business is moving forward
• The hidden ways clutter shows up in your calendar and decisions
• How reactive schedules create stress even when everything looks organized
• What shifted when we stopped chasing productivity hacks and started choosing clarity
• Why stepping into your CEO role changes how you make decisions
• What the CEO Spring Reset is and how it helps simplify your business direction

For other resources and links mentioned, go to: https://simplysquaredaway.com/162