The Open Rate

De: Podcraftr
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  • Resumen

  • Ever feel like your marketing strategies just aren’t hitting home? Welcome to The Open Rate, where we get real about connecting with your audience in ways that actually matter. I’m Taylor B, your go-to marketing coach, strategist, and occasional email whisperer, and this podcast is all about sharing the strategies that keep people coming back for more. Each episode brings you relatable advice whether you’re building a brand, or scaling a business.
    Join me and let’s make sure your marketing isn’t just opened but embraced. Because every subscriber matters, and so does every message.
    Copyright Podcraftr
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Ciencias Sociales
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Episodios
  • Decoding Audience Behavior

    Decoding Audience Behavior
    Apr 13 2025
    In this episode of The Open Rate, Taylor explores strategies for personalizing marketing content using advanced audience behavior analytics. Through an understanding of their audience's preferences and predictions of future behaviors, marketers can tailor their content accordingly. Key facets of audience profiling include analyzing site, social media, and email interaction, surveys, and segmenting audiences based on varying preferences. Advanced analytics and machine learning are also discussed, with uses ranging from predicting content interest to identifying users at risk of disengaging. Taylor emphasizes that data-driven audience profiling and predictive insights provide a basis for creating dynamic content that speaks to each segment's unique needs, thereby boosting engagement and driving business results.
    • Taylor.Baker411@gmail.com
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    8 m
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