The One Where Google Launched the Engagement Rate

Engagement Rate (ER) is a term frequently tossed around in digital marketing circles. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate’s significance can be the key to unlocking the mysteries of your website.  Let’s dive into its definition, importance, and a brief story that illustrates its value in our latest episode.

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Blog Post: https://www.clicklaboratory.com/engagement-optimization/decoding-engagement-rate/

Transcript: https://growth.ventures/business-growth/the-death-of-ad-agencies/

#ga4 #engagementrate #bouncerate