Kirsten shares how she went from broadcast journalist to podcasting business owner, building a business that lets her prioritise family time while still helping others share their stories.

With Rural Podcasting Co., Kirsten now guides others in sharing their own stories through personalised coaching programs. Whether it’s helping clients launch their first podcast or refining an existing one, Kirsten’s focus is on empowering her clients to confidently step into the role of podcast hosts and share their message with impact.

Here’s what went down:

• How Kirsten transitioned from journalism to podcasting and what sparked the change.

• The biggest mindset shift from employee to business owner and why it matters.

• How Ducks on the Pond became the foundation for Rural Podcasting Co.

• The systems and tools Kirsten uses to balance family life and business demands.

• How Kirsten plans her week using colour-coded calendars, themed days, and systems to stay on top of business and family priorities.

• Why flexibility matters to Kirsten as a mother and business owner.

• How Kirsten uses deadlines as a tool to stay focused and productive without letting them create unnecessary pressure.

• The challenges and excitement of scaling a service-based business.

• The importance of trusting yourself when building a new business.

Plus, Kirsten shares an exclusive offer for listeners interested in sponsoring Ducks on the Pond. Mention this episode to receive 20% off sponsorship packages.
We also mentioned these people/things:

Ducks on the Pond

Ducks on the Pond Instagram

Rural Podcasting Co

Rural Podcasting Co Instagram

Town Criers Podcast

Town Criers Podcast Instagram

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website

Liv’s LinkedIn and Instagram

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com

Being yourself in business isn’t just a nice idea—it’s a survival strategy. If you’ve ever felt like you have to tone yourself down, sound more professional, or fit into a box that wasn’t made for you, this episode will change the way you think about branding, business, and showing up as your full self.

Shan Fitzgerald is a copywriter, brand personality strategist, and autism advocate who believes in building brands that feel human, bold, and unapologetically real. In this episode, she shares her journey of running Wild Spark for the past eight years, navigating business as an autistic and ADHD entrepreneur, and why she built a business where she never has to mask.

If you’ve ever struggled with finding your brand voice, running a business that fits your brain, or setting boundaries that protect your energy, this episode is for you.

• How Shan’s late autism & ADHD diagnosis reshaped her identity, work, and daily life

• Why she built Wild Spark as a business where she never had to mask

• How autistic and ADHD brains are wired for brand voice mastery

• Why most brand voice guides are completely useless (and what actually makes one work)

• How neurodivergence is a superpower for brand strategy and communication

• Why masking in your business leads to burnout

• Why stepping into your brand voice is a game-changer for confidence and growth

• The power of pattern recognition and deep empathy in writing copy that resonates

• Shan’s best advice for neurodivergent entrepreneurs building businesses on their own terms

We also mentioned these people/things:

Wild Spark

 Awkward AF Email Template

Shan Fitzgerald’s Instagram

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website

Liv’s LinkedIn and Instagram

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com

Topaz returns to share even more insights about building a life and business on your own terms. From navigating Google as a content strategist to embracing her "soft girl era," Topaz reveals how strategic decisions—like saying "no"—can lead to thriving professionally and personally.

Topaz is a copywriter for clean beauty, sustainable fashion, and plant-based products, dedicated to helping cruelty-free brands stand out. In this episode, she continues to inspire with practical advice for balancing work, passion, and life.

• How to say no strategically without burning bridges

• How Topaz used her full-time job strategically to build her business

• Transitioning from a corporate mindset to a freelance lifestyle

• Why filling your cup first makes you a better professional

• Topaz’s journey to a 4-hour workday and how it transformed her life

• Key questions to evaluate if a client is the right fit for you

• How to embrace the slower seasons in your business

• Reclaiming your time and energy through intentional choices

• …and why Topaz says goodbye to the grind

We also mentioned these people/things:

The Cruelty Free Copywriter website

How to work less by Rich Webster (affiliate link)

Verity Byth

Topaz’s Instagram

Topaz’s travel and writing website

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website

Liv’s LinkedIn

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Want to advertise on our show?

Get in touch by email—worksforyoupodcast@gmail.com

Topaz squirrelled away tons of knowledge (and dollars) from her time as a Google Content Strategist. Now she’s crafted a business that aligns with her heart’s truest values. Find out how she did it—and how she’s let go of society’s expectations for her to trust herself instead.

Topaz offers copywriting services for clean beauty, sustainable fashion, and plant-based products. She’s on a mission to help cruelty-free brands stand out, turn heads, and change the world

• How Topaz turned her values into a marketable USP

• Learn how Topaz mined her experience as a Content Strategist at Google to start her own business

• The power of intentionality and how Topaz puts it to work in her life

• Find out the best thing Topaz learned at Google

• Maximise your hours (so you can work fewer hours!)

• Want to work 4-hour days? Grab Topaz’s advice

• Find out how Topaz prepared financially to take the plunge into her own business

• …and get the details on how she manages to travel as much as she wants

We also mentioned these people/things:

The Cruelty Free Copywriter website

Topaz’s Instagram

Topaz’s travel and writing website

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website

Liv’s LinkedIn

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Get in touch by email—worksforyoupodcast@gmail.com

It’s not easy. It’s gonna take ages. But learning to regulate your nervous system is the most powerful thing you can do to recover from burnout. Learn how to build gentleness into your life and your business—so you can live with more self-compassion.

Lisa Hicks is an ADHD and Autism coach and a content creator. She’s here to help you learn to support yourself and thrive as a business owner.

• Lisa shares how her business has changed in light of her AuDHD diagnosis

• Learn how Lisa prioritises REST as part of burnout recovery

• How the crazy stuff going on in the world affects your nervous system—even if you think it isn’t

• How Lisa uses science and psychology to help her teach clients to regulate their nervous systems

• What to do when self care and hobbies just become another chore

• How neurodivergence affects executive function and our ability to respond to demands

• Why Lisa says self regulation is at the core of dealing with burnout

• How to start if rest is absolutely a foreign concept for you

• Learn Lisa’s advice for burnout (if you can’t take three years off)

• Find out if a “low demand lifestyle” could be the answer for your family and/or your business with Lisa’s three key questions

• Learn Lisa’s best advice for when you’re feeling pressure

We also mentioned these people/things:

Lisa’s website

Creating Capacity-Based Routines Workbook + use code WORKSFORYOU50

Lisa’s TikTok and Instagram

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website

Liv’s LinkedIn

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com

When Liz took out SECOND PLACE on TV’s Survivor, she felt robbed. And her dysregulation caused her to set some arbitrary business goals that actually made her feel terrible. Find out how Liz came back from this—and how it helped her keep her business as simple as humanly possible.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker, and the Fresh Princess of Email Marketing.

Here's what went down:

• Liz was first runner up in Survivor and that million dollars was STOLEN from her, people

• How setting arbitrary business goals can be bad for your mental health…and what to do instead

• Liz is running her dream business—learn how she keeps it as simple as possible

• How to prevent your ‘losses’ from destabilising your sense of self

• Learn the essential questions Liz asks herself before she takes on MORE in her business

We also mentioned these people/things:

Liz’s website

Liz’s Instagram

Email Marketing FB group

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website

Liv’s LinkedIn

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com

Aimee shares stories of times she’s failed upwards, and how it has helped her find the work that lights her up. Learn how outsourcing helps her run several businesses in two countries. And how she turns her business stressors into lessons.

Aimee Rachel runs Studio 5A, a Melbourne photography and branding studio.

• Aimee shares how owning multiple businesses taught her more than a university degree

• Martha trauma-dumps about the times she’s tried to outsource

• Amiee shares her advice for business owners wanting to outsource

• How Aimee reinvented her business and herself after Covid

• The trouble with saying ‘yes’ to everything

• How life’s ups and downs helped Aimee find the work that truly lights her up

Aimee’s website

Aimee’s Instagram

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website (feat. Aimee’s photos!)

Liv’s LinkedIn

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Want to advertise on our show?

Get in touch by email—worksforyoupodcast@gmail.com

Ami shares a list of ways you can use AI as your right-hand woman—in business and in life. Tune in for ADHD-friendly mindset ideas (and the permission to accept your brain exactly as it is).

Ami Williamson is the AI-obsessed copywriter behind Damn Right. These days, she enlists AI as her creative sidekick and teaches other people how to do it, too.

• Liv and Ami talk all things late-diagnosed-ADHD and how it affects them as business owners

• How to accept your own limitations when it comes to content creation

• The importance of focusing on the effort we put into a project—not the end result

• Separating the connection between self-worth and financial outcomes

• Ami shares some of the ways she uses AI to lighten the mental load of everyday tasks…

• …and shares how AI helps her with strategic tasks and planning for new projects

• Liv and Ami dive deep into using AI for branding and messaging work

• Using AI to discover and weed out your own biases

• Learn strategies for honouring what your brain and body need each day

• Find out how Ami’s course, Copy Saviour, can lighten your load (Martha and Liv have both completed it and loved it!)

We also mentioned these people/things:

Amy’s course—Copy Saviour

Ami’s website

Ami’s Insta

Ami’s Threads

Martha’s website

Martha’s HyperFocus Week services

Martha’s LinkedIn and Instagram

Liv’s website

Liv’s LinkedIn

Kirsty Fanton

If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

Get in touch by email—worksforyoupodcast@gmail.com