The One Skill Every Gym Owner Needs

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most overlooked marketing skills in the cheer industry—how to build a proper hook. Whether you’re promoting tumbling classes, birthday parties, or your cheer program, your hook determines whether someone stops scrolling or keeps scrolling. Dan explains exactly how to grab attention, connect emotionally with your audience, and get them to click, engage, and convert. You’ll learn: How to craft scroll-stopping hooks that actually convert The difference between video, visual, and copy hooks Why your first three seconds matter more than anything else The “hook–story–prescribe” method for better ads Real examples from Next Gen, Cheer Biz Accelerator, and cheer gyms that are winning with marketing If you want to get better results from your social media ads, stop wasting ad spend, and turn curiosity into conversions, this episode will show you how to do it—fast. Perfect for cheer gym owners, coaches, and entrepreneurs ready to master marketing that works.