The Old Money Villain: Vampires, Exclusion & The Art of the "Ice Queen"

Vampires are back—but in 2025, they aren't sleeping in coffins. They're chairing the board, running the estate, and freezing you out of the conversation with a polite smile.

In this episode of Awkward Etiquette, Kiki Astor dissects the ultimate social archetype: The Old Money Villain. Drawing from her novel Scarlet Fever and the terrifying "Sangren" family, Kiki explores why we are culturally obsessed with wealthy monsters (think Succession, The White Lotus, and The Perfect Couple) and why the scariest people aren't loud—they're just insulated.

If you've ever felt frozen out by high society, intimidated by a boss's silence, or exhausted by the "Eat the Rich" discourse, this episode is your survival guide.

Tune in to learn:

• The Anatomy of the Monster: Why Old Money villains don't use force, but "continuity," to maintain power.
• The "Eat the Rich" Trap: Why shame doesn't work on the ultra-wealthy, and how to replace outrage with structural literacy.
• Etiquette as Risk Management: Why exclusion isn't usually about snobbery—it's about equilibrium (and how to make yourself "legible" to the elite).
• The Economics of Emotion: How to use "The Power of the Pause" and manage your emotional labor like a currency.
• The Outsider's Mistake: Why trying to mimic the "Ice Queen" backfires, and the difference between powerful silence and petty contempt.
• BONUS SEGMENT: Dressing the Part. How to adopt the Old Money Villain aesthetic—using clothing as armor without looking like a costume.

Whether you are navigating a difficult dinner party or just want to understand the psychology behind the "Quiet Luxury" villain, this episode will teach you how to borrow their composure without losing your soul.

Mentioned in this Episode:

• Scarlet Fever by Kiki Astor
• The psychology of Succession & The White Lotus
• Navigating toxic social hierarchies
• Strategic silence and emotional boundaries

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