Every episode this season has focused on business strategies that apply to arts management, such as patron retention, leveraging the subscription and membership economy, ecommerce, and digital content (to name a few!).

And in this episode, we look at how these strategies apply to my own business, Changing the Narrative—and how those same strategies have guided the evolution of my business over the last year or so as we’ve scaled up.

We walk through my personal experience with growing Changing the Narrative, including the areas I needed to step away from, as well as the areas I decided to lean into further and build out. I also highlight some of the key lessons I've learned in hiring and building an effective team, using data and analytics for direction, and how important of a tool digital content is. My hope is you will find these lessons to be both relatable and applicable to your own arts organization.

The article mentioned several times: Scarcity Mindset Is Killing Your Arts Organization

Copywriting is one of the most important tools you can use to boost ticket sales, donations, and revenue across various platforms. And the best part is—it costs $0 to update the words you use.

In this episode, learn five actionable tips on how creating small, emotional connections through specific language creates a big and lasting impact on your revenue. Hone your copywriting skills as a no cost tool to grab your patrons’ attention, fill those seats, and bring in more donations.

For anyone who asks, “What’s the one thing I can do to increase revenue, ticket sales, audiences and donations,” this episode has your answer: copywriting.

For almost every arts organization, writing better, stronger copy is the free solution to upgrade every public facing channel you have, from website to program book, social media to fundraising appeals, subscription brochures to press releases.

The words you use are so powerful, and harnessing better copywriting is key to making every word work harder for you.

This episode covers four tips for you to implement right away to immediately start seeing more revenue—all at absolutely zero cost to your bottom line.

Example content referenced in episode:

• On my first day as CEO of an orchestra, the board chair told me they had just considered shutting down...
• Can’t play Beethoven faster and save money...
• This is why planned giving is one of the most important things fundraising teams should be working on