The Off-Market Myth: Why On-Market Deals Deserve a Second Look
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The Off-Market Myth: Why On-Market Deals Deserve a Second Look
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What if the "off-market only" mindset is actually costing you deals? I sat down with Ken Barton, CEO and founder of Offa, a platform connecting real estate investors with off-market deal flow, to talk about where the real opportunities are hiding, why on-market deals deserve a second look, and how AI is about to change the way investors source and underwrite properties.
What we cover:
- Why most deals on LoopNet and the major aggregators "go there to die"
- The motivated seller hiding in plain sight — on the MLS
- How Offa is building the investor MLS, and what that means for buyers
- AI agents that hunt deals for you across 20+ platforms
- The lending lead model that's actually generating revenue for operators like you
//CONNECT WITH KEN
Website: offa.com
Text Ken directly: (407) 978-7364
Email: ken@offa.com
Found your next deal? Make sure you have the right software to manage it. Schedule a demo at smartmanagement.com
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