Key topics in today’s conversation include:

• Bryan's Background in Trucking (2:05)
• Evolution of 4 State Trucks (3:23)
• Impact of "Trick My Truck" (7:08)
• Reality of Reality TV (8:37)
• Origin of Chrome Shop Mafia (10:46)
• Trends in Truck Customization (16:24)
• Guilty by Association Truck Show Origins (20:26)
• Entertainment at the Truck Show (24:44)
• Community and Camaraderie in the Trucking Community (27:16)
• Future Plans for 4 State Trucks (28:05)
• Location and Accessibility for 4 State Trucks (30:14)
• Final Thoughts and Takeaways (32:04)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

• Bruce Background and Journey (1:11)
• Importance of Early Exposure to Trucking (5:05)
• Owner-Operators and Their Resilience (6:05)
• The Appeal of Trucking (8:52)
• Community Support Among Truckers (10:32)
• Performance of Various Engines (13:14)
• Bruce’s Personal Retirement Reflections (15:12)
• Listening to Customer Needs (20:43)
• Hurricane Helene Damage (27:51)
• Retirement Realities (38:01)
• The Addiction to Trucking (42:36)
• Retirement for Owner-Operators (43:39)
• The Supply Chain and Trucking (48:09)
• Trucker Appreciation (49:44)
• Final Thoughts and Takeaways (51:45)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

• Wreaths Across America Overview (1:13)
• Growth of the Program (2:46)
• Impact on Trucking Industry (4:05)
• Wreath Placement Ceremony Date (5:56)
• Wreath Production Process (8:07)
• Driver Experience at Wreaths (9:57)
• The Remembrance Tree Program (14:26)
• Continued Growth of the Program (16:37)
• Courtney’s Background and Journey to WAA (20:13)
• Engagement with Veterans (23:21)
• Opportunities for Participation with Wreaths Across America (25:18)
• Final Thoughts and Takeaways (26:30)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

• Welcoming Joe to the Podcast Live from MATS (1:08)
• History of Lone Mountain Truck Leasing (3:35)
• Current Status of Truck Leasing (4:50)
• What Sets Lone Mountain Apart (6:20)
• Approval Process for Leasing (8:14)
• Service Contracts and Warranties (11:17)
• Truck Specialization and Purchasing Strategy (14:53)
• Service Reliability (18:06)
• Independent Contractor Trends (19:42)
• Market Dynamics (23:10)
• Connecting with Lone Mountain Truck Leasing (24:16)
• Final Thoughts and Takeaways (26:29)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

• Previewing Upcoming Episode with MATS (1:31)
• Podcast Growth and Future Plans (3:34)
• Mid-America Truck Show Introduction (8:47)
• Lewie Pugh Joins the Podcast (9:13)
• Challenges in Finding Qualified Drivers (11:44)
• Industry Turnover Rates (12:54)
• Raising Standards in Trucking (14:00)
• Changing Demographics in Trucking (17:31)
• Back to Basics in Trucking (19:46)
• The Importance of Basic Skills (21:55)
• Upcoming Legislation and Highway Bills (24:13)
• Equipment Reliability Issues (26:05)
• Positive Developments in Trucking Legislation (30:26)
• Discussion on Highway Bill (36:41)
• Engaging with Lawmakers (37:23)
• Membership Discounts (38:43)
• Appreciation for Truckers and Final Thoughts (40:02)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

• Previewing Today’s Episode (0:38)
• Spotify Playlist Announcement (2:06)
• Brent's Retirement Announcement (3:06)
• Hobbies and Future Plans (7:51)
• Building a House in the Philippines (9:02)
• Challenges of Building Abroad (11:06)
• Retirement Plans and Reflections (13:40)
• Trucking Experience and Industry Changes (15:02)
• Favorite Aspects of Trucking (17:24)
• Route Driver Insights (20:30)
• Memorable Pneumatic Loads (22:02)
• Camaraderie in Trucking (23:08)
• Retirement Reflections (27:16)
• Final Thoughts and Takeaways (32:12)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

• Introducing Today’s Topic (0:12)
• Evolution of Advertising (3:13)
• Changes in Marketing Strategies (4:43)
• Fragmentation of Audiences (6:39)
• Challenges of Targeting Drivers (10:16)
• Common Marketing Mistakes (12:43)
• Importance of Authentic Messaging (15:10)
• Introduction to Digital Advertising (18:00)
• Local Advertising Success (19:53)
• YouTube's Role in Company Culture (22:08)
• The Impact of Short-Form Content (25:31)
• Role of Pixels in Digital Marketing (28:34)
• Geo-Targeting in Advertising (33:33)
• Future of AI in Marketing (36:41
• Finding the Right Job (39:14)
• Thankful for Truck Drivers and Parting Thoughts (42:17)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

• Previewing Today’s Episode with Cruz (0:12)
• Come See Us at MATS (3:02)
• Cruz’s Background and Journey in Trucking (7:33)
• Becoming an Owner Operator (12:09)
• Purchasing a New Truck (13:40)
• Cruz's Girlfriend: Professional Boxer (16:11)
• Experience with Dump Trailers (17:31)
• Reasons for Staying in Trucking (18:44)
• Adjusting to a New Truck (20:24)
• Future Aspirations in Trucking (23:45)
• Advice for Aspiring Owner Operators (24:33)
• Building Relationships in Trucking (27:23)
• Final Thoughts and Takeaways (29:01)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.