If you’ve ever wondered why your audience is engaging but not buying, this episode is going to shift everything. I’m sharing a powerful new framework I introduced during a recent training that had our live attendees and NBA students buzzing, and I knew I had to bring it to the podcast.

Inside this episode, I walk you through the Avatar Elevation Pyramid: a framework that helps you identify exactly who you’re attracting in your business right now... and whether they’re actually ready to buy from you.

We’re going way beyond traditional “ideal client avatar” talk, because let’s be honest, vague demographics and surface-level pain points just don’t cut it when it comes to attracting premium buyers.

I’ll show you the five types of audience members you're likely speaking to — from the “sleeper” to the “seeker” to the “solver” and beyond — and help you determine which ones are draining your energy and which ones will actually invest.

Whether you’re brand new to business or 10 years in, chances are your messaging is attracting the wrong people… and this episode will help you shift that today.

• [0:00] - Why your avatar might be the #1 thing holding your business back

• [3:09] - Introducing the Avatar Elevation Pyramid: what it is and why it matters

• [5:21] - Pain vs. pleasure motivation: how psychology shapes buyer behavior

• [8:19] - Level 1: The Sleeper — why you should never build your business around this audience

• [11:21] - Level 2: The Struggler — the “rescue me” energy that drains your business

• [14:12] - Level 3: The Seeker — they love your freebies… but never buy

• [18:29] - Level 4: The Solver — your best entry-point client (and how to attract them)

• [22:21] - Level 5: The Succeeder — the ultimate client for premium, high-level offers

• [26:47] - The bottom line: stop trying to convert, and start speaking to the right people

1. “Your job is not to turn a struggler into a solver. Your job is to speak to what they already want.”

2. “Most of the engagement in your audience is going to come from the seeker and the struggler, but they rarely, if ever, buy.”

3. “The less hesitant someone is to invest, the less work you have to do to convince them, and that’s the energy we want in our business.”

4. “It’s not that you’re not good at what you do, you just might be speaking to the wrong audience entirely.”

5. “Speak to the solver who wants to become the succeeder. That’s where your best sales and your best client outcomes will come from.”

• Want to dive deeper into your client attraction strategy? Learn more about the NBA (Nourished Business Accelerator)

• Connect with me on Instagram: @lauraschoenfeldrd

I hope this episode gave you some serious clarity around who you're actually speaking to in your business, and what needs to shift if you want to attract clients who are ready to invest.

Remember, we’re not here to convince anyone.

We’re here to call in the people who are already motivated and just need the right support to move forward.

If you got value from this episode, please take a moment to rate, review, and share the show.

It helps more amazing coaches and practitioners like you find this content, and it truly means the world to me.

Thanks for tuning in and I’ll catch you in the next one!

What if the overwhelm you’re feeling in your business isn’t just burnout—but undiagnosed ADHD? In this episode, I sit down with business coach, mom of three, and author Mariah Scrivens to talk about her late-in-life ADHD diagnosis and how it reshaped the way she sees herself, her motherhood journey, and her business.

We dive into the very real signs of ADHD in high-achieving women—like hyperfixation, executive dysfunction, and rejection sensitivity—and how these show up inside entrepreneurship. Mariah shares her story of building and burning down businesses, balancing twins and coaching, and learning how to embrace her neurodivergent brain rather than fight against it.

If you’ve ever struggled with forgotten emails, following through, or felt like your brain just works differently, this conversation will be both validating and encouraging.

• [2:12] – Mariah’s journey from kindergarten teacher to six-figure business owner and then coach.
• [6:50] – Why she walked away from her first business after a family health scare.
• [7:54] – The surprising path to her ADHD diagnosis and what testing really looked like.
• [11:18] – Everyday signs of ADHD: hyperfixation, executive dysfunction, fidgeting, and the “hobby graveyard.”
• [13:09] – How ADHD shows up in business, especially around consistency, offers, and even bookkeeping.
• [16:16] – Why ADHD and rejection sensitivity can make sales and follow-ups so difficult.
• [27:53] – Creating ethical urgency and supportive sales structures for neurodivergent clients.

1. “I’m trying not to make it my entire personality right now, but on the other hand, it kind of is my entire personality.”

2. “For me, it just started clicking about my childhood—things I thought were normal weren’t actually ‘normal’ at all.”

3. “Sales are education. All you’re doing is providing people the opportunity to make a decision.”

4. “Rejection sensitivity means every ‘no’ feels like the end of the world, which makes following up feel impossible.”

5. “Giving people parameters and clear deadlines is actually very caring—it removes ambiguity without being manipulative.”
   
   

• Connect with Mariah on Instagram: @mariahmakesithappen

If you enjoyed today’s conversation, I’d love it if you could rate, follow, and review The Nourished CEO Podcast on Apple Podcasts. Your feedback helps more amazing entrepreneurs like you find the show, and it means the world to me!

What if the key to standing out in a crowded online health and fitness industry isn't some flashy new marketing trick, but a deeper understanding of who you actually help and why they should work with you?

Today I’m joined by one of our standout NBA clients, Zach Lewandowski—a personal trainer turned online nutrition coach who helps high-performing professionals lose fat and build sustainable habits.

Zach shares his powerful journey of rebuilding after spending $18K on the wrong coach. From broken trust to bold pivots, he opens up about the real lessons, strategies, and mindset shifts that helped him create a profitable business that actually feels good to run.

If you’ve ever been burned by a business coach or felt stuck trying to “do it all” without the ROI you expected, this one’s for you.

[2:24] – Zach’s journey from 17-year-old personal trainer to online health coach
[4:00] – The challenge of standing out in a crowded health & fitness industry
[6:42] – Shifting from broad messaging to specific, client-centered language
[9:23] – Why Zach stopped chasing “more content” and focused on quality over quantity
[13:19] – Spotting red flags in sales conversations and protecting your coaching energy
[16:24] – How the sales landscape has shifted since 2020 and what’s working now
[21:44] – Zach’s experiences with shady mentors, lawsuits, and rebuilding trust
[35:35] – Why simplifying to one high-ticket offer transformed Zach’s business
[43:40] – The power of retention and why Zach shifted from 9-week to 6-month programs
[47:11] – Final advice for coaches navigating today’s tougher online market

1. “When you’re educated and not chasing gimmicky buzzwords, it’s tough to stand out—you have to be crystal clear on who you help and how you help them.”

2. “I stopped trying to push out tons of content. Now I focus on being very specific and detailed, even if I’m only speaking to 100 people.”

3. “If you try to juggle 10 different strategies, you won’t be great at any of them. Simplicity always wins.”

4. “Retention is everything. Even if you don’t sign new clients for a couple months, recurring revenue keeps your business alive.”

5. “It’s going to take much longer than you think, probably double or triple the time. But if you stay consistent, it’s worth it.”

• Connect with Zach on Instagram: @fortifiedstrength

• Learn more about my program, The Nourished Business Accelerator: DM me NBA on Instagram

💬 Thanks for tuning into The Nourished CEO Podcast! If you enjoyed this conversation, I’d love it if you left a review, shared this episode with a friend, or hit follow so you never miss a new one. Your support means the world to me and helps more amazing coaches and experts discover the show!