Imported beer has a certain promise baked into it: old recipes, proud traditions, maybe a flavor you can’t get at home. Then we grabbed a build-your-own six-pack from the imported shelf and learned a humbling lesson. With Jim riding shotgun and our guest Matt helping us decode labels and brewery blurbs, we taste beers from Ukraine, Iceland, Germany, Thailand, and England, and we keep asking the same question: is this “subtle and classic,” or is it just… missing something?

Along the way, we get nerdy in the best way. We talk about Asia holding roughly 30% of the global beer market, what rice does to beer (lighter body, less malt complexity, a crisper and drier finish), and why Japan created a separate low-malt classification called happoshu. We also dig into Citra Cryo hops and why a beer labeled “lager” can drink surprisingly hop-forward, plus a refresher on the German purity law ingredients and what that tradition aims to protect.

Tasting-wise, there’s a funky-start pale lager from Ukraine, an Icelandic “Arctic Lager” with hops that cling, a German Pilsner that doesn’t meet our expectations, a Thai lager that’s weirdly impressive for tasting like almost nothing, and an organic English lager that sneaks into the top tier by simply being pleasant. We wrap by ranking our favorites and admitting we might put imported beers on the shelf for a while, unless you point us to the ones that actually bring the flavor.

If you like honest beer reviews, lager tasting notes, and quick beer trivia you can use at the bar, hit subscribe, share this with a beer friend, and leave a review. What imported beer should we try next?

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Thank you for listening to The Northwoods Beer Guy Podcast. If you have a question, comment or would like us to review your beer, please feel free to contact us at northwoodsbeerguy@gmail.com.

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Most lagers promise the same thing: crisp, clean, crushable. So we decided to test that promise the only way that matters, by lining up six different craft lagers in one sitting and tasting them side by side. We build our own six-pack haul from Total Wine and More and go can to can, calling out what we can actually smell and taste, and admitting when the flavor is so subtle it turns into a guessing game.

The lineup runs from Drecker’s Super Mega Lager and a certified gluten-free lager from Holidaily to a style we honestly did not expect to like as much as we did: Modist’s Supra Black, a premium Japanese-style black lager with rice, black malt, and Sorachi Ace hops. When the color gets darker, the conversation gets easier, because the flavor finally shows up. We also dig into what’s happening in beer trends for 2025: overall beer sales sliding, craft and seltzer softening, and non-alcoholic beer exploding upward, including the top-selling NA brands like Heineken 0.0 and Athletic’s Run Wild IPA.

We wrap with HeadFlyer’s two lagers that taste surprisingly close, then finish strong with Schell’s Bock Dark Lager, a smooth, bready, malt-forward dark lager that reminds us why certain lager styles stand out. If you’re searching for craft lager reviews, gluten-free beer options, Japanese black lager notes, or a real-world take on non-alcoholic beer market growth, this one is a fun listen with practical takeaways for your next six-pack.

Subscribe for more style-by-style tastings, share this with your favorite lager drinker, and leave a review if you like these comparison episodes. What lager should we hunt down next for a side-by-side test?

Send us Fan Mail

Thank you for listening to The Northwoods Beer Guy Podcast. If you have a question, comment or would like us to review your beer, please feel free to contact us at northwoodsbeerguy@gmail.com.

You can also find us on Facebook, YouTube, X (Twitter), Instagram and Tik Tok.

If you are on Untappd, look up NorthwoodsBeerGuy and send a friend request.

Subscribe to our podcast on Apple Podcasts, Spotify, Pandora, YouTube Music, or wherever you listen to podcasts, or you can click on our RSS feed as well.

Six pilsners should be predictable, right? We thought we were about to drink six cans of the same crisp lager and politely nod our way through it. Instead, we got a full spread of flavors, finishes, and surprises that made us rethink what a craft pilsner can be, especially when you’re looking for lower ABV beer that still has personality.

We bring home a craft-only lineup from Total Wine and taste through it one by one, including Inbound Brewing’s Laser Loon Pilsner, Sierra Nevada Premium Pils in that tiny 8.4 oz “proper pilsner can,” Millstream’s Oom Pah Pah German Pilsner from Amana, Iowa, Oliphant Brewing’s no-frills Wisconsin pilsner, Modest Brewing’s Last Of The Best Strata Czech Style Pilsner with double dry hopping, and Venn Brewing’s Pills with its bold Czech-inspired promise. Along the way we score each beer, talk clarity and aroma, and keep coming back to one theme: subtle does not mean boring when the malt and noble hops are in balance.

We also dig into pilsner history and the different pilsner styles, then wrestle with the question that always pops up once hops enter the chat: what really separates a hoppy pilsner from an IPA? If you think craft beer equals hazy IPA or high-test stout, this tasting is a clean, cold reminder that lagers can still be interesting. If you enjoy the show, subscribe, share it with a fellow pilsner drinker, and leave a review so more people can find us.

Send us Fan Mail

Thank you for listening to The Northwoods Beer Guy Podcast. If you have a question, comment or would like us to review your beer, please feel free to contact us at northwoodsbeerguy@gmail.com.

You can also find us on Facebook, YouTube, X (Twitter), Instagram and Tik Tok.

If you are on Untappd, look up NorthwoodsBeerGuy and send a friend request.

Subscribe to our podcast on Apple Podcasts, Spotify, Pandora, YouTube Music, or wherever you listen to podcasts, or you can click on our RSS feed as well.