The Next Right Thing: How Melissa Jones is Nurturing a Holistic Brand, One Customer at a Time

Made to Sell: Million-Dollar Conversations is our weekly show focused on making business scaling easier through real conversations with successful entrepreneurs. In these episodes, you can expect proven strategies from founders who've built thriving, million-dollar companies. Episodes feature hosts Ari and Peter Krzyzek conducting candid interviews with high-growth business leaders, sharing the branding, marketing, and sales strategies that actually work, plus insights from their 15+ years helping over 250 businesses launch and grow successfully.

In today's episode, you'll hear Melissa Jones, founder and CEO of Arlene Cycle Support, share her incredible journey from diverse life experiences to launching a purpose-driven holistic wellness brand. Her story reveals how seemingly disconnected experiences can weave together into a clear mission, the power of intuitive decision-making when building something unprecedented, and why authentic community building requires constant adaptation to serve what people truly need.

You'll hear Melissa Jones’ story on:

• How 20+ years of diverse experiences led to launching Arlene Cycle Support

• Finding your "deep why" and making the ethical choice to share her solution

• The power of taking "the next right thing" when feeling overwhelmed as a founder

• Building authentic community through responsive feedback loops and constant adaptation

• Heart-centered marketing that prioritizes genuine connection over flashy campaigns

• Why you can't "Band-Aid" business health - the importance of living your values

• Being the face of your brand in early stages and the "mama and the baby" concept

• Focusing on the journey and personal growth rather than just outcomes

Share your biggest scaling challenge and tag @chykalophia for the chance to win a free strategy session with Ari and Peter. Download our Website Conversion Self-Audit Checklist to start auditing your website for conversion gaps.

Follow @made.to.sell Podcast and share your scaling wins using #MillionDollarConversations

Please don't forget to rate, review, and subscribe to Made to Sell: Million-Dollar Conversations on Apple Podcasts, Spotify, or wherever you listen to podcasts!

Ready to implement the strategies you're hearing on the show? Ari and Peter work directly with entrepreneurs and business owners on branding, marketing, creative, and web projects that drive real growth. Whether you need a complete brand overhaul, website optimization, or marketing strategy development, their team brings 15+ years of proven experience to every project. Book a call to discuss your specific needs here.

Mentioned Resources, Links & Tools:

• Melissa Jones’ Website: Arlene Cycle Support, Melissa's holistic wellness brand focused on empowering women to understand their cyclical nature and avoid burnout: https://arlenecyclesupport.com

• Chykalophia: The agency that has partnered with Melissa over two years to bring her vision to life, providing integrated branding, website development, and digital strategy: https://chykalophia.com

• Ari & Peter’s Bestselling Book: Made to Sell: Creating Websites that Convert

Stay connected with us, Ari and Peter Krzyzek, plus our guest speaker

• Ari Krzyzek on LinkedIn and Instagram @ari.krzyzek

• Peter Krzyzek on LinkedIn

• Arlene Cycle Support Instagram @arlene.cycle.support