The New Year Standard: "High January" Supersedes "Dry January" in 2026

Published on February 1, 2026

Is your "Dry January" feeling a little... 2024? This year, the beverage industry and executive circles aren't just talking about what they’re cutting out—they’re talking about how they’re leveling up.

In our latest episode, we dive into the rise of "High January." We’re exploring how the shift toward functional cannabis-infused beverages and sophisticated hemp-derived alternatives has officially superseded the traditional dry month.

Why this matters for the C-Suite:

• The Market Pivot: How legacy brands are racing to catch up with the infused-beverage boom.
• The "Social Battery" Strategy: Why high-functioning professionals are choosing cannabinoids over cocktails to avoid the "hangover tax" on productivity.
• The 2026 Standard: Is alcohol-free finally becoming the default rather than the alternative?

Whether you're a founder in the kitchen or an executive in the boardroom, you can't afford to miss the data behind this cultural sea change.

🎧 Tune in now: https://linktr.ee/From_Kitchen_to_CSuite

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