The New SEO Playbook for Business Growth

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.

Today we discussed:

[00:00] Opening

[00:09] Introduction

[01:52] Search Presence and Visibility

[04:10] Embracing AI for Content

[05:59] Local Search Isn't Going Anywhere

[08:29] Prioritize Intent Based SEO

[11:06] Link Building

[13:58] Long Tail Queries

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