The New Rules of Texting: Inside the AAPC’s Messaging Code of Ethics

Political texting has exploded into one of the most powerful tools in modern campaigns, but its future depends on trust. In this episode, Julie Sweet, AAPC’s Director of Advocacy and Industry Relations joins Thomas Peters, Chair of the AAPC Political Messaging Committee and Founder & CEO of RumbleUp, to explore The New Rules of Texting inside AAPC’s Messaging Code of Ethics. Together, they’ll look at why these standards matter today and how they’ll shape voter contact strategies of tomorrow.

From curbing bad practices that erode credibility to preparing for emerging challenges like AI-driven personalization, rich media messaging, and looming regulation, we’ll explore how consultants can keep texting a sustainable, ethical and effective channel in the cycles ahead.