In this episode of The New F*Word host Colin Hewitt sits down with Alastair Manson, Fractional CFO at Flinder, to discuss why the human side of leadership is where real value gets created, how coaching can unlock your teamțs potential, and the practical strategies to shift command-and-control to collaborative leadership.

What You’ll Learn:

* Why technical excellence alone won’t keep you at the table

* How to shift from ‘telling’ to ‘coaching’ without losing control

* The three non-negotiable relationships every CFO must master

* How to spot when your fixed mindset is sabotaging your team

* Why fractional CFOs have a competitive edge in advisory services

Alastair Manson is a seasoned fractional CFO, leadership coach, and performance strategist. With over 20 years of experience helping founders, finance teams, and even athletes unlock peak performance, Alastair brings a rare blend of financial expertise and human-first coaching. As a Fractional CFO at Flinder and Founder of Kinetika Coaching, he helps finance leaders and SMEs build resilience, clarity, and purpose in their work.

Explore Float’s platform and solutions at https://floatapp.com.

In this episode of The New F*Word host Colin Hewitt sits down with Jonathan Rosenzweig, Fractional CFO at OpenExchange, to break down how the fractional CFO role differs from a traditional CFO seat and why fractional CFOs are reshaping how growing companies build financial clarity.

What You’ll Learn:

* How to know when you actually need a fractional CFO vs. a full-time hire

* Why your financial narrative must pass the one-sentence test

* The critical importance of alignment across every stakeholder

* How to balance long-term vision with tactical flexibility

* Why scenario analysis beats point forecasts every single time

Jonathan Rosenzweig is a globally seasoned finance leader and fractional CFO who has navigated nearly every corner of the financial services industry. Today, he works fractionally with middle-market growth companies and innovative tech firms, bringing his deep expertise in financial narrative building, forecasting, and team leadership to founders and finance leaders who need sophisticated CFO guidance without the full-time commitment.

Explore Float’s platform and solutions at https://floatapp.com.

In this greatest hits episode, The New F*Word, host Colin Hewitt, along with Karen Reyburn, Kevin Jacobs, and Michael Wood, pulls together three themes that keep showing up in growing businesses: human-first advisory, cash discipline, and the hidden cost of ‘big system’ upgrades.

What You’ll Learn:

* Why fractional CFOs are reshaping how SME businesses think about money

* How to connect authentically with clients to uncover their real pain points

* The critical difference between cash flow forecasting and the gut-feel approach most businesses rely on

* How to talk to clients like a therapist

Karen Reyburn is the Founder of The Profitable Firm, a creative agency specializing in transforming how accounting firms approach marketing. With over a decade of experience combining her background as a qualified accountant with marketing expertise, she has pioneered a unique approach to helping finance professionals connect authentically with their ideal clients. Karen is the author of “The Accountant Marketer” and an upcoming book on creativity in finance, sharing her methodology for helping accountants embrace both their analytical and creative sides.

Kevin Jacobs is a Fractional CFO at BDO USA, bringing over 20 years of industry experience spanning construction and manufacturing. With a background that includes scaling a $30M company to over $100M in six years through strategic financial planning, ERP implementation, and working capital management, Kevin specializes in helping contractors and manufacturers gain financial clarity and sustainable growth.

Michael Wood is a pioneering force in accounting technology. He co-founded Receipt Bank (now Dext), the leading data capture tool for accountants and bookkeepers, and helped scale it into a global category leader. After stepping back due to health challenges, Michael returned to build Translucent, a new platform designed to help multi-entity businesses stay on their existing accounting systems while scaling with clarity.