The Negotiator Every Sports League Fears

He’s been behind some of the biggest power shifts in modern sports, yet most people have never heard his name.

Free agency, athlete compensation, equal pay, and structural reform didn’t result from clever words at the table. They came from leverage built long before negotiations even began. Nearly 70% of his most important cases never went to trial; they settled because the system itself was under pressure.

In the latest episode of Insights, I break down how he approaches negotiation, how he builds leverage before the conversation, shapes the narrative to shift power, anchors decisions in objective standards, and negotiates for systems rather than just one-time wins.

If you lead, influence decisions, or negotiate at any level, this episode will change how you prepare for your next conversation.