The Near Memo Podcast Por Greg Sterling Mike Blumenthal & David Mihm arte de portada

The Near Memo

The Near Memo

De: Greg Sterling Mike Blumenthal & David Mihm
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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

© 2025 The Near Memo
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Part 2- Barnacle SEO in the AI Era: Will Scott on Tools, Automation & Content Strategy
    Aug 14 2025

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    In part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to an AI-first search world.

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    31 m
  • Part 1: Barnacle SEO in the AI Era: Will Scott on Leveraging AI for Search & ChatGPT Visibility
    Aug 7 2025

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    In Part 1 of this interview, SEO veteran Will Scott joins Near Memo to unpack the rise of Barnacle SEO in a world reshaped by AI. We explore how content visibility, listicles, and trusted sources like Reddit and Yelp are influencing AI-generated responses. Plus, we debate the viability of “GEO” as a term, Google’s evolving narrative, and the role of automation tools in SEO.

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    33 m
  • The Future of Maps: User Focused, Contextual & Integrated AI with Goetz Weber
    Jul 31 2025

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    Greg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today’s maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered by AI.

    For relevant links and a transcript visit our site.

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    48 m
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