The Myth of the Corporate Golden Goose: Why corporate funding may not be the saviour the sector is banking on

Corporates to the rescue? Or perhaps not. Why corporate fundraising may not be the saviour the sector is banking on

In the current funding perfect storm, are corporates the superhero that will save the sector with their deep pockets and desire to appear good? In this episode we dive into whether corporate fundraising is really the saviour many charities hope for. We hear insights from companies: from the frustrations and horror stories to what actually makes partnerships work, explore mismatched expectations, the power dynamics between sectors, and why respect and professionalism matter as much as brand or size. And we uncover what you need to do if you are going to make corporate fundraising work for your charity.