The Myth of Giving People What They Need

Welcome to Episode 5 of Mindset Marketing Money.

Businesses often become confused between what customers need and what they want.  One of these is the REAL motivator for sales the other is not.  We discuss which of these you should focus on and why.

Plus we'll show you how you to get more customers by appealing to people's hearts, not their heads and why this approach outperforms all other sales techniques. This is a deep-dive into one of the most transformative sales and marketing techniques you can adopt in your business.

Ed and Jed also discuss how you can attract the right customers into your business simply by aligning your values with theirs.

Enjoy and subscribe!