Standing at the crossroads of streaming and live performance, today's musicians face a peculiar challenge. You might command millions of streams yet struggle to fill a small venue, or pack rooms with fans while your Spotify numbers remain modest. This disconnect represents one of the most fascinating dynamics in music today.

Allow me to take you on a journey through the mechanics of the live music sector, drawing from decades of experience from playing to just two people in a pub to selling out tours within 18 months. I try to demystify the roles that power the live ecosystem: promoters who book and market shows, festival organizers who champion emerging talent, tour managers who keep everything running smoothly, and booking agents who strategically help artists scale up to larger venues and new territories.

Perhaps the most compelling insight comes from questioning conventional wisdom about career building. While playing major cities might look impressive on tour posters, the real growth often happens in smaller towns where dedicated fans return with friends. This grassroots approach, combined with strategic pitching to the right booking agents, creates the foundation for sustainable career development.

The magic happens when streaming success and live drawing power finally converge—when online metrics and real-world audience connection reinforce each other. This alignment creates the kind of market presence that attracts industry investment and opens doors to wider opportunities. For artists willing to embrace both worlds while maintaining authentic connections with fans, the pathway to success becomes clearer, even in today's complex music landscape.

Ready to transform your approach to the live music business? This episode provides the strategic framework and practical wisdom to help you build a thriving performance career, one fan at a time.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

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https://www.instagram.com/themusicbusinessbuddypodcast/
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Email
jonnyamos@me.com

Songwriters seeking to break into lucrative East Asian music markets face unique challenges and opportunities that differ dramatically from Western practices. This deep dive explores the mechanics behind getting your songs cut with artists in Japan, South Korea, and China – three powerhouse territories that consistently rank among the world's top 10 music markets.

The pathway to success requires navigating a specific chain: songwriters connect with publishers in their home country who partner with sub-publishers in Asia, who then pitch to entertainment agencies and record labels. Without these established relationships, Western songwriters face nearly insurmountable barriers to entry. China primarily operates as a "buyout market" where songwriters receive larger upfront payments but minimal backend royalties, while Japan and South Korea function more similarly to Western markets with performance and mechanical royalties flowing back to creators.

When your song is selected for an artist, prepare for translation considerations that maintain your melody while adapting lyrics to fit languages that are typically more syllabically rhythmic than English. This translation process affects song splits, with translators receiving portions of copyright – a standard practice that publishers manage. Production standards must be exceptional, as your instrumental tracks will likely be used in the final release with only vocals being replaced.

The physical music market remains extraordinarily strong in Japan and South Korea, with CDs and DVDs selling in significant numbers. Albums are frequently repackaged in special editions, meaning one placement might appear on multiple products, multiplying mechanical royalties through collection societies that often operate differently from Western PROs.

Success requires thorough research into local culture, song structures, and listener preferences. Though competition is fierce, these markets represent billions of potential listeners and substantial revenue opportunities for songwriters willing to adapt their approach and partner with the right publishers.

Ready to explore these exciting markets? Your next big hit could be waiting in the East.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

What if I told you billions of dollars in music royalties go unclaimed every year? That's the reality that Antonio Di Puorto discovered during his remarkable journey from frustrated small-town DJ to successful artist manager who sold his agency to Live Nation.

After witnessing talented artists missing substantial royalty payments throughout his career, Antonio founded MoneTunes to revolutionize how independent musicians collect what they're rightfully owed. His platform elegantly solves a complex problem: even music creators registered with performing rights organizations typically don't collect all of their total publishing royalties, with the rest scattered across hundreds of global collection societies.

Many creators face an impossible choice - navigate this labyrinth alone or sign with traditional publishers who often ask for 50% commission, 5-20 year contracts, and control over decisions like sync licensing opportunities. Antonio shares a frustrating personal experience when a major music publisher rejected a modest $2,000 sync deal for his then-emerging artist simply because it was too small for their business model.

MoneTunes offers a refreshing alternative - collecting mechanical, performance, and neighboring rights royalties through a single dashboard while charging just 15% commission with no long-term contracts or signup fees. The platform also maintains artists' control over sync opportunities and has forged strategic partnerships with services like SubmitHub, Groover, and Fiverr to create a comprehensive ecosystem supporting independent creators.

Our conversation explores Antonio's inspiring career trajectory and examines the impact of AI on music creation. Rather than fearing technological change, Antonio advocates for frameworks ensuring artists benefit from rather than are replaced by these innovations. His journey exemplifies the entrepreneurial spirit that drives positive disruption in the music industry.

Ready to discover if you have unclaimed royalties waiting? Listeners get an exclusive MoneTunes discount when collecting what's rightfully their by using the following code on sign up:

https://app.monetunes.com/signup/952724

https://www.monetunes.com

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com