The Move That Doubled the Business | Adam & Brenda Weatherby of Weatherby, Inc.

Adam and Brenda Weatherby of Weatherby Inc. share the risks of relocation, generational leadership lessons, and building a resilient culture. Third-generation leaders Adam and Brenda Weatherby share the remarkable 80-year story of Weatherby, Inc., America’s iconic firearms and ammunition brand. Founded in 1945 by Adam’s grandfather, the company began in a California garage before growing into a premium global brand. By 2016, California regulations forced a hard question: could Weatherby survive there long-term? The couple ultimately made the decision to relocate the entire company to Sheridan, Wyoming. That transition brought what Adam describes as a “near-death” experience as a business: [Adam 00:10:46] “It felt like a 75-year-old startup. The brand was there. The recognition was around the world. We had the products, but we literally had to start from scratch.” Yet the move sparked reinvention. Within three years, Weatherby doubled in size and rebuilt its culture from the ground up. Adam and Brenda reflect that authenticity and being intentional about which “hat” you’re wearing were key to solidifying a strong culture. [Brenda 00:24:41] “I can act as owner, or I can act as manager of people and culture. . . . Knowing when I'm acting as one or the other is really important.” Adam stresses that risk in leadership is an opportunity for courage: [00:28:28] “Where there’s an element of risk, then there’s an element of trust—both in each other and, as people of faith, in God. . . . We have to hold our family business with open hands, not clenched.” Listen in for candid insight into resilience, culture building, and leading a legacy business through transformative change. Links Weatherby, Inc.’s website Adam Weatherby’s LinkedIn Brenda Weatherby’s Linkedin Prairie Family Business Association’s website