The Mother Rule: Why Your Strategy Should Be Simple Enough for Mum | James Michael Lafferty
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The Mother Rule: Why Your Strategy Should Be Simple Enough for Mum | James Michael Lafferty
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Jim Lafferty spent 30 years leading in some of the world's most volatile markets. His secret weapon? A test so simple your mother could apply it.
What if the smartest person to pressure-test your strategy isn't a consultant or an MBA — but your mum?
Jim Lafferty didn't follow the traditional path to Fortune 500 leadership. He started as a fitness instructor, built his career across Nigeria, the Philippines, Poland and beyond, and learned that in volatile, uncertain markets, simplicity beats sophistication every time.
In this conversation, Jim shares:
The Mother Rule — If your strategy is so intellectual that the person buying the diapers doesn't understand it, you don't have a strategy. You have muddled thinking.
The Bumblebee Principle — You can coach almost any skill, but you cannot coach desire. Jim explains why he'd rather hire someone who shouldn't fly but does than a polished graduate who lacks fire.
A Principle Isn't a Principle Until It Costs You Something — Jim recounts the night he was offered a $7 million bribe, and why saying no hurt more than he expected.
The Church Sampling Story — How Jim secured Vatican approval to distribute products at 3,500 Polish church services — and grew the business 35% in a single year.
Getting Fired with Dignity — What it means to leave standing on your feet, not on your knees.
This is leadership without the polish — raw, practical, and forged in markets where complexity isn't a theory but a daily reality.
Connect with James:
LinkedIn: https://www.linkedin.com/in/james-michael-lafferty-2737071/
Website: https://jamesmichaellafferty.com/
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