The Most Interesting Man in Travel: How Jonathan Zuk Revolutionized U.S. Mini-Tours

In this episode of the Traveling Tribes Podcast, host Jeff Gayduk sits down with longtime friend and travel industry pioneer Jonathan Zuk—dubbed by Jeff as the most interesting man in travel. From a chance reconnection in Salt Lake City to a deep dive into Jonathan’s game-changing concept of guaranteed mini-tours, this conversation uncovers how he turned post-9/11 adversity into opportunity. Hear how Zuk built Amadeo from the ground up, challenged industry norms with daily multilingual departures, and tapped into last-minute booking trends to serve 100,000+ travelers a year. If you’re curious about the future of inbound tourism, this episode is a can’t-miss.