Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked.

Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly damage when a cold template goes out to someone you know, or when you end up on 15 shows that have nothing to do with your actual buyers.

In this episode of The More Profitable Podcast, I'm breaking down the four things to ask before you hire a podcast pitching service, including how they price their work, how they qualify shows, what their process actually looks like, and what you're still going to be responsible for no matter who you hire.

0:32 - Why podcast pitching services often don't deliver on the promise

1:07 - Why production clients are the ones asking me about pitching services

6:09 - Process is the first thing to ask about and what good process looks like

8:21 - What happens when a cold template goes to someone you already know

9:29 - What a good pitching partner actually involves you in

11:25 - Per pitch pricing and why it incentivizes volume over quality

12:19 - Per booked appearance and why more yeses isn't always better

13:21 - Flat monthly retainer and what it needs to include to be worth it

15:05 - Matching pricing structure to your actual visibility goals

18:25 - How they qualify shows and what the answers reveal

20:26 - Red flags in show qualification

21:55 - What you're still responsible for no matter who you hire

25:07 - The difference between strategic visibility and vanity

27:36 - Why I DIY my own pitching in this season of business

Mentioned In What to Ask Before You Hire a Podcast Pitching Service

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Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs.

The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recordings, your DMs, your client conversations. The places where people are actually asking questions, raising objections, and showing you exactly what they need to hear.

In this episode of The More Profitable Podcast, I'm breaking down the three places I look for content ideas that actually convert, how using your clients' language makes your content both searchable and connectable, and why this approach trains people to be your best fit clients before they ever work with you.

1:00 - Stop asking ChatGPT to give you content ideas

2:36 - Worried about too many podcasts but copying everyone else's content

5:01 - The client who found me through search and knew exactly what I do

9:02 - Where I actually get my content ideas (three places)

9:17 - Sales call recordings give you objections and conversion content

12:14 - DMs and emails are where nurture content lives

13:59 - Content that trains people to be great clients before they hire you

16:24 - Your current clients are your best content source

19:48 - Using their language makes content searchable and connectable

23:31 - How we build content plans in Podcast Strategy Intensives

Mentioned In Stop Asking AI for Content Ideas and Look Here Instead

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There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business.

The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing.

In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show.

0:59 - There's a toxic belief spreading that video podcasts are required for success

1:42 - You're a business owner who creates content, not a content creator

2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting

6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work

8:45 - Service providers need conversion engines, not media empires

11:22 - Adding data to the feelings around video requirements

11:45 - 53% of podcast listeners still prefer pure audio content

14:06 - Your podcast goal is conversion, which means retention matters

14:50 - Audio completion rates significantly outperform video retention rates

16:13 - The real cost of video production and why batching is harder

17:40 - Video production costs are 77% higher than audio on average

21:04 - When video actually makes sense for your podcast

23:40 - What does your client need to see to make a decision

25:39 - The both-and strategy for testing video without full production commitment

29:53 - Adding video will not fix a broken podcast strategy

Mentioned In Should You Add Video to Your Podcast This Year

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