The Momofuku Model: How Restaurants Really Make Money in CPG

In this episode, Ray breaks down how restaurants are using CPG-branded foods to totally transform their brand. He also discusses the Wegmans surveillance controversy, how TikTok is used in food R&D, how Portillo's loyalty program is boosting sales, and why you should not leave the food industry.#restaurant #chef #portillos #careeradvice #momofuku #davidchang

Links:

• Wegmans Issue (Grubstreet)

• Wegmans Issue (Gothamist)

• Wegmans Issue (Grocery Dive)

• Rise of Restaurant CPG (Bloomberg)

• TikTok Food R&D

• Portillo’s Loyalty Program

• Reddit Thread (Kitchen Confidential)

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