The Modern Selling Podcast Por arte de portada

The Modern Selling Podcast

De: Mario Martinez Jr
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  • Resumen

  • The Modern Selling podcast, hosted by Mario Martinez, Jr., is the go-to podcast for sales leaders, sales professionals, business owners, sales enablement leaders, and anyone responsible for generating revenue. Mario's guests are practitioners in the trenches, experts in their profession and influencers who are leveraging modern selling techniques to inspire you to create more sales conversations with your target buyer!
    ©2016 All Rights Reserved. Vengreso
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Episodios
  • Supercharge Your Sales Cadence with AI-Assisted Prospecting

    Supercharge Your Sales Cadence with AI-Assisted Prospecting
    Jun 18 2024
    Struggling to book more sales meetings and increase productivity? Tired of ineffective prospecting methods that don't yield results, leaving you feeling frustrated and overwhelmed? If you're ready to boost your productivity and engagement, it's time to discover the game-changing AI tool that's transforming sales workflows. Join us as we uncover the secrets to streamlining your sales process and boosting your results. Want to know how to supercharge your sales productivity and engagement? We've got the solution for you to achieve just that. Let's dive into the game-changing AI tools that will skyrocket your sales success. Sound good? In this episode of The Modern Selling Podcast, Mario Martinez Jr. dives into the benefits of using AI to enhance sales productivity. Mario draws from his extensive 27 years of experience in B2B sales to shed light on the challenges faced by sales teams and the potential of AI in addressing these obstacles. He emphasizes the importance of personalization and value-driven engagements in the prospecting process, urging sales professionals to prioritize referrals and relationship-building. Mario also delves into the role of AI in streamlining workflows, highlighting the need for a balanced approach that leverages technology while maintaining human-to-human interaction. Throughout the episode, Mario shares practical insights and actionable strategies, making it a valuable resource for sales professionals looking to boost their productivity with AI. Whether you're seeking to refine your prospecting efforts, optimize sales engagement, or explore the possibilities of AI in sales, this episode offers a fresh perspective and practical advice to help you elevate your sales game. Was it 50% closer than where you were at? If so, keep on doing it. Save on productivity. Worth it. - Mario Martinez Jr. In this episode, you will be able to: Master Effective B2B sales prospecting strategies to land more high-quality leads. Enhance Sales productivity using AI for increased engagement and streamlined workflows. Build a successful digital sales playbook for staying ahead in a technology-driven market. Personalize sales outreach to foster stronger connections and drive better results. Leverage LinkedIn for sales prospecting to tap into a goldmine of potential leads. The key moments in this episode are: 00:00:08 - Introduction to FlyMSG and the Modern Selling Podcast 00:02:51 - Mario's Background and Vengreso's Success with FlyMSG 00:08:27 - The Number One Challenge in B2B Sales Prospecting 00:10:59 - The Impact of Scaling and Personalization on Prospecting 00:14:07 - The Perfect Playbook for Prospecting 00:15:30 - The Role of LinkedIn in Modern Networking 00:17:25 - The Omnichannel Approach to Communication 00:19:38 - The Importance of Personalization 00:22:59 - The Pitfalls of Generic Email Templates 00:27:55 - Enhancing Productivity in Sales Communication 00:29:41 - The Role of AI in Sales Tools 00:31:09 - Human-Assisted AI 00:33:24 - The Importance of Value in Messaging 00:35:40 - Omnichannel Prospecting and LinkedIn Engagement 00:43:47 - The Role of Content in Prospecting 00:44:07 - Social Media Engagement and Algorithm 00:45:08 - Leveraging LinkedIn for Connection 00:46:36 - Engaging with Reps 00:48:36 - Thought Leadership and AI 00:54:27 - Connecting with Mario Timestamped summary of this episode: 00:00:08 - Introduction to FlyMSG and the Modern Selling Podcast Mario Martinez Jr. introduces FlyMSG.IO, a personal writing assistant and text expander application. He also previews the conversation with Daniel Bonds on the modern selling podcast. 00:02:51 - Mario's Background and Vengreso's Success with FlyMSG Mario shares his extensive background in B2B sales and the success of Vengreso's FlyMSG software, including recent funding. He also discusses the growing popularity of FlyMSG in Brazil. 00:08:27 - The Number One Challenge in B2B Sales Prospecting Mario highlights the biggest challenge in B2B sales prospecting, which is getting the first appointment. He discusses the difficulties in scaling, personalization, and productivity in prospecting efforts. 00:10:59 - The Impact of Scaling and Personalization on Prospecting Mario explains how scaling and personalization play a crucial role in effective prospecting. He emphasizes the need for personalized, referral-based outreach to cut through the noise and engage potential buyers effectively. 00:14:07 - The Perfect Playbook for Prospecting Mario outlines the perfect playbook for prospecting, emphasizing the importance of starting with a referral instead of traditional email, phone call, or LinkedIn connection requests. He provides insights into the key steps for effective prospecting. 00:15:30 - The Role of LinkedIn in Modern Networking Mario discusses the importance of utilizing LinkedIn as a modern Rolodex for networking and making digital referrals. He emphasizes the need to leverage mutual...
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    57 m
  • How the Best SDR Programs Develop Top Talent

    How the Best SDR Programs Develop Top Talent
    Jun 11 2024
    If you're feeling frustrated with your SDR BDR team's results and struggling to increase pipeline creation, then you are not alone! Have you heard the myths about building successful SDR BDR teams? Myth 1: SDR BDR teams can only focus on outbound or inbound, not both. Myth 2: Texting prospects is not effective for SDR BDR outreach. Myth 3: SDR BDR roles are just a stepping stone and don't require long-term commitment. Want to know the truth? Stay tuned for the secrets to building a high-performing SDR BDR team. In this episode of The Modern Selling Podcast, Joey Vendel, the AVP of Sales Development at Seismic, joins host Mario Martinez Jr. to share his insights on building successful SDR/BDR teams. With over seven years of experience in sales development, Joey brings a wealth of knowledge and practical strategies to the table. The conversation delves into the pillars of a successful sales development team, including the architecture, activity optimization, omnichannel presence, and coaching. Joey's emphasis on nurturing SDRs for career growth and his innovative approach to pipeline development at Seismic offers valuable takeaways for sales development leaders and professionals. From discussing the challenges of engaging multiple buying groups to insights about the velocity program and the importance of personalized outreach, this episode provides actionable strategies to enhance pipeline creation and drive career development for SDRs. If you're looking to boost your team's performance and navigate the evolving landscape of sales development, this episode is a must-listen for practical guidance and inspiration. I think the key, Mario, is bringing value, right? That every touch point needs some form of value. And I think that's why we've seen the rise of how many touch points it takes to get ahold of a prospect is because more and more of it has become this, this, more mass message versus a personalized, relevant message for that specific person. - Joey Vendel Joey Vendel, the AVP of Sales Development at Seismic, brings over seven years of SDR experience, from honing his skills as an individual contributor to managing a team of successful SDRs. He has a knack for generating high-quality pipelines and has helped numerous SDRs advance into roles as account executives, sales engineers, and beyond. His passion for sports not only fuels his free time but also provides valuable parallels and practices that he seamlessly translates to the sales field. With a deep understanding of building scalable SDR teams and a commitment to coaching, Joey's insights promise an engaging and insightful conversation on the strategies and pillars essential for successful sales development teams. Skills you will learn in this Episode: Mastering the art of building high-performing SDR BDR teams. Accelerating your career through strategic sales development role progression. Crafting sales email frameworks that captivate and convert. Embracing the power of an omnichannel sales approach for amplified results. Elevating sales outreach with the impact of personalized strategies. The key moments in this episode are: 00:00:08 - Introduction to Vengreso and FlyMSG 00:01:14 - Importance of Sales Development 00:06:55 - Personalization in Sales Outreach 00:11:33 - The Role of Coaching in Sales Development 00:14:41 - Creating Quality Pipeline 00:16:00 - Multi-Threaded Selling 00:17:33 - Career Development Path 00:20:39 - Bridging the Skills Gap 00:23:09 - SDR Role Duration 00:29:41 - SDRs' Daily Activities and Time Management 00:31:41 - Leveraging LinkedIn Engagement 00:34:15 - Challenges and Solutions in Sales Development 00:36:09 - Leveraging Text Messaging in Sales Outreach 00:41:57 - Adding Value in Sales Touchpoints 00:43:17 - Leveraging LinkedIn for Prospecting 00:46:15 - Successful Reps' Cadence vs. Bottom Performing Reps' Cadence 00:51:47 - Consolidating Inbound and Outbound Sales 00:55:35 - Joey's Favorite Movie 00:57:13 - Conclusion and Farewell 00:00:00 - Introducing Joey Vendel 00:15:45 - Importance of Personalized Selling 00:30:22 - Leveraging Technology in Sales 00:45:18 - Adapting to Changing Sales Landscape Timestamped summary of this episode: 00:00:08 - Introduction to Vengreso and FlyMSG Mario Martinez Jr. introduces Vengreso and FlyMSG, an application to help sales leaders grow their sales numbers at scale. 00:01:14 - Importance of Sales Development Mario Martinez Jr. and Joey Vendel discuss the challenges and importance of sales development, focusing on outbound and inbound strategies in the current sales landscape. 00:06:55 - Personalization in Sales Outreach Joey Vendel emphasizes the importance of personalized outreach in sales, sharing his passion for Minnesota sports as a way to build rapport and connect with prospects. 00:11:33 - The Role of Coaching in Sales Development Joey Vendel explains the key elements of effective coaching for SDRs, including ...
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    58 m
  • Streamlining RFPs: AI Tools to Automate Responses

    Streamlining RFPs: AI Tools to Automate Responses
    Jun 4 2024
    Do you want to streamline your RFP response process and win more contracts? Imagine a more efficient and effective way to handle RFPs, ensuring your responses stand out. We'll be sharing a solution to help you achieve that result. Uncover the unexpected way AI can help you win more RFPs with a powerful tool. It's not just about streamlining responses; it's about gaining a competitive edge and uncovering hidden insights. Find out the surprising truth that's transforming the RFP game and putting you ahead of the pack. Ready to discover the game-changing tool that's making waves in the industry? Stay tuned for this groundbreaking reveal. This is Mark Shriner's story: Mark Shriner, a seasoned business development and growth specialist, shares his journey from an adventurous trip to Asia with only $117 in his pocket to leading a consulting company in Japan. Through a chance encounter, he found himself in the sales track after securing a job with a Taiwanese computer magazine publisher, which fueled his career in sales. Mark's experience in business expansion and his tenure with Memoq, a software provider, led him to co-found Memoq RFP, a company focused on streamlining RFP responses for small and medium-sized businesses. His story of resilience and adaptability serves as an inspiration, demonstrating the unexpected paths that can lead to success. Mark's unique journey showcases the unpredictable nature of life and how seizing opportunities, even with limited resources, can lead to remarkable achievements. In this episode of The Modern Selling Podcast, Mario Martinez Jr. interviews Mark Shriner, the CEO and co-founder of Memoq RFP, diving into the challenges of responding to RFPs, RFIs, and RFQs. Mark shares his personal journey, including an adventurous stint in Asia with minimal funds, which eventually led him to a career in sales. The episode sheds light on the complexities of document requests in the sales process, emphasizing the significance of strategic decision-making, collaboration with subject matter experts, and the impact of AI tools in streamlining the response process. Mark's insights into the frustrations faced by subject matter experts and the potential for AI tools to alleviate these challenges offer practical takeaways for sales professionals. His emphasis on the importance of relationship-building and the value of informed competitive positioning in responding to RFPs and RFQs make this episode a must-listen for those seeking to enhance their approach to document requests. Mark's personal anecdotes and experiences add depth to the conversation, making it relatable and insightful for sales professionals navigating the complexities of RFPs and RFQs. You found a problem and then figured out a solution, and people buy that. You go in and help them fix something that's broken. - Mark Shriner My special guest is Mark Shriner Mark Shriner, hailing from Seattle, is the CEO and co-founder of Memoq RfP. With a career spanning over 20 years in leadership positions, including country manager, regional sales manager, and CEO in Asia Pacific, Mark has garnered extensive expertise in business development and growth. His involvement in assisting companies with market expansion led to his foray into RFP technology, driven by the need for enhanced response processes for small and medium-sized businesses. Mark's profound industry experience equips him to provide valuable insights into the integration of AI to streamline RFP responses, making him a knowledgeable and credible guest for the audience to glean insights from. In this episode, you will be able to: Mastering Winning Strategies: Learn how to craft winning strategies for RFPs and RFQs to stand out from the competition and win more business. Boosting Sales Efficiency: Discover how to streamline and improve sales with optimized RFP response processes for greater success and faster turnaround times. Harnessing AI for Optimization: Explore the power of leveraging AI in RFP response optimization to enhance efficiency and accuracy in the sales process. Nurturing Effective Relationships: Unlock the secrets to building effective sales relationships pre-RFP to foster trust and increase win rates. Small Business RFP Success: Uncover essential tips tailored for small businesses to achieve RFP success and compete effectively in the marketplace. The key moments in this episode are: 00:00:08 - Introducing FlyMSG 00:01:11 - Mark Shriner's Background 00:04:38 - RFP Challenges for Small and Medium-Sized Businesses 00:06:28 - Mario's Experience with RFPs 00:11:37 - Mark's Journey to Asia 00:12:55 - Understanding RFPs and Document Requests 00:15:31 - Challenges in Responding to Document Requests 00:18:11 - Communicating During RFPs 00:19:42 - Helping Create RFPs 00:24:39 - Process Tweaks for RFP Response 00:25:48 - Go/No-Go Decision-making Process 00:26:44 - Subject Matter Expert Collaboration 00:29:24 - AI Tools for ...
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    56 m
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Rich Tapestry of Sales Tools & Tactics

I am new to formal sales. This podcast series is a godsend. Each episode is smart, engaging, and delivers a rich set of ideas, stories, and strategies to help a person gain more certainty around prospecting and selling. The episodes on "PQ" - Partnering Quotient - and implementing AI into your lead generation activities I have listened to again and again. So much useful information and good food for thought. Some episodes feature mega inspiring human beings talking to Mario; these conversations help a person to recalibrate just how difficult TRULY are one's current obstacles. Good stuff.

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