Why should someone choose you? In a crowded, commoditized industry, most professionals sound the same. In this episode, I break down the three things that truly set you apart: becoming a guide people trust, leading with a clear plan, and building relationships rooted in freedom and choice.

This episode explores why predictable results begin with measurable actions. Using Pearson’s Law, Chris breaks down the Big Three metrics that shape your future and explains how tracking and reporting them creates exponential growth. If you want clarity, consistency, and confidence in 2026, this conversation gives you the tools to build it.

In this episode, Chris shares how pursuing two competing visions created internal division, resistance, and burnout in his life—and what he did about it. He unpacks the difference between an impressive vision and a meaningful one, and offers two questions to help you clarify the vision that truly aligns with who God made you to be.

When anxiety takes over, it’s often because our focus is turned inward. In this episode, Chris shares how shifting your focus from yourself to the person you’re serving can lift the pressure, restore joy, and bring freedom back to your work and relationships.

Most people aren’t being ignored because they’re uninteresting. They’re being ignored because their message is unclear. In this episode, Chris shares the StoryBrand PEACE Framework to help you clarify your message, connect with clients, and turn content into conversations that lead to real relationships and consistent closings.

On this episode, we break down why most agents do not have an offer, they only have a rate. I unpack the three ingredients of an irresistible offer and how clarity increases confidence, conversations, and closings. If you want clients choosing you for value instead of price, this episode is for you.

If you don’t like your results, don’t blame the market. Check your systems. In this episode, Chris unpacks why your habits and routines are perfectly designed to create the outcomes you’re getting and shares two powerful questions to help you start building a better system today.

So many agents are grinding through the motions, working harder but unsure if it is working or even worth it. In this first episode, Chris shares why strategy and scripts do not matter without purpose and how reconnecting to your why can turn your business from exhausting work into meaningful impact.