The Missing Layer in Modern GTM ft. Abdul Mukati
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The Missing Layer in Modern GTM ft. Abdul Mukati
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In today's episode, I chat with Abdul, founder of MasterInbox, about building the GTM orchestration layer that combines email and LinkedIn into one unified inbox for high-volume outbound teams.
We explore his unconventional customer acquisition strategy of literally flying out to meet prospects in Toronto, Wisconsin, and Argentina after cold outreach, and how he accidentally pivoted from pitching an outbound software to building MasterInbox at Step Dubai. Abdul shares his wild journey: selling a pre-product for $99 while having nothing built, letting lead gen agencies co-create the product through their feedback, and going from zero to product-market fit in seven months. We discuss why multichannel is becoming mandatory in 2025, the importance of post-meeting signal tracking (not just pre-meeting), enterprise multithreading techniques, and Abdul's controversial advice to charge 5-10x more to deliver full-cycle services instead of email-only at low prices.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:28) What MasterInbox Does and Problem It Solves
(01:36) Most Creative Campaign: Flying Out to Meet Prospects IRL
(03:18) The Power of Going Deep in One Channel First
(06:07) Journey: Building Outreach Bin, Selling It, Coming Back
(07:38) The Accidental Pivot at Step Dubai That Changed Everything
(09:30) Selling a $99 Product With Zero Code Written
(11:10) Customer-Driven Development: Agencies Built the Product
(12:00) Future Prediction: Multichannel or Die in 2026
(13:40) Post-Meeting Signal Tracking (The Forgotten Journey)
(15:37) Asymmetric Warfare: Going Beyond Standard Behaviors
(17:23) Multithreading Organizations Like Enterprise Sales Reps
(19:03) Advice: Charge More to Go Deeper (Not More Clients)
(21:30) The Boring Family Business Generating 56+ Replies Per Day
(22:42) Closing and Contact Information
🔗 CONNECT WITH ABDUL
👥 LinkedIn
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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