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The Six Ghosts of Fear

1. Fear of Poverty
   • The most destructive fear — the dread of being without money or resources.
   • Leads to indecision, lack of initiative, and dependence on others.
2. Fear of Criticism
   • The fear of what others will think or say.
   • Prevents people from acting on their ideas or being authentic.
3. Fear of Ill Health
   • Worry about sickness can actually attract poor health through stress and anxiety.
   • Often fueled by negative thinking or obsession with symptoms.
4. Fear of Loss of Love
   • Fear of being rejected, unloved, or abandoned.
   • Can cause jealousy, over-possessiveness, and emotional instability.
5. Fear of Old Age
   • Linked to the idea that aging means decline, weakness, or loss of purpose.
   • Hill argues it should instead be seen as a time of wisdom and accomplishment.
6. Fear of Death
   • The ultimate fear — of the unknown.
   • It often keeps people from living fully or taking meaningful risks.

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Alese Johnston is a business owner, writer, and community builder. She co-founded StorageTrade, a platform for buying and selling self-storage facilities, and leads Fabulous70, a movement that empowers women over 50 to live boldly.

Beyond the Locks: Secrets to Profitable Self-Storage Investing. The future of Self Storage. Avoiding the top mistakes for first time self-storage investor. Due diligence: What You Don't know can cost you.

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Applying a success formula means turning it from a motivational idea into a practical system you can follow daily. Here’s how you can do it step by step:

1. Define Your Goal Clearly

• Be specific: Instead of “I want to be successful,” say “I want to earn X certification in 6 months” or “I want to grow my business revenue by 20% this year.”
• Break it down into milestones.

2. Hard Work → Take Consistent Action

• Create a daily/weekly routine that aligns with your goal.
• Prioritize tasks that actually move you closer to the result (not just “busy work”).

3. Consistency → Build Habits

• Stick to your plan even when motivation dips.
• Use tools like habit trackers, reminders, or accountability partners to stay on track.

4. Persistence → Overcome Setbacks

• Expect obstacles and failure—it’s part of the process.
• Learn, adjust, and keep moving forward instead of quitting when things get tough.

5. Review & Adjust

• Regularly evaluate progress toward your goal.
• If something isn’t working, tweak your approach instead of abandoning the goal.

👉 Example:

• Goal: Get fit in 6 months.
• Hard work: Follow a workout plan + proper nutrition.
• Consistency: Exercise 4 times per week, meal prep weekly.
• Persistence: Stick with it even if progress is slow; adjust workouts if injuries happen.