The Meta Meltdown: How FE Agents Build Leads Without Hype

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The Meta lead market is breaking and most final expense agents aren’t ready for what comes next.

In an industry flooded with noise, guru marketing, and inflated promises, this episode of The Modern Insurance Agent Podcast cuts straight to reality.
We sit down with Brandon Novick, a behind-the-scenes operator who quietly built one of the most effective in-house final expense telesales lead engines in the country without personal branding, social media fame, or flashy screenshots.

Brandon has trained 600+ agents, scaled teams to $500,000+ per month in FE production, and built a multimillion-dollar lead platform from scratch by focusing on discipline, systems, and execution not hype.

This is a raw, honest conversation about:

- Why Meta oversaturation collapsed the FE lead market
- What disciplined agents are doing instead
- Why chasing “top producers” is one of the most expensive mistakes agencies make

And what it actually takes to survive and win in the next era of insurance sales

No fluff.
No inflated dashboards.
Just real systems, real culture, and real work.

🧠 WHAT YOU’LL LEARN IN THIS EPISODE

📉 Why Meta Broke the FE Lead Market
How oversaturation, bad incentives, and shortcuts destroyed ROI and what smart agents are doing now.

🏗️ How to Build In-House Leads That Scale
A practical look at creating internal lead generation systems without vendor dependency.

🧠 Why “Top Producers” Can Kill Your Culture
The hidden cost of recruiting talent without character and how it sabotages teams.

🤠 The End of the Wild West Era
What tightening markets mean for health and final expense agents moving forward.

🤖 How AI & Overseas VAs Are Reshaping Telesales
What’s working, what’s not, and how lean teams are staying competitive.

💪 What Real Work Ethic Looks Like Now
Why shortcuts are disappearing and what separates survivors from quitters.

🎭 Scaling Without Becoming a Public Personality
How Brandon grew massive production without building a personal brand.

🔄 Mindset Shifts for a Tightening Market
The mental and operational changes required to stay profitable long-term.

🎯 WHO THIS EPISODE IS FOR

✔️ Final Expense agents running telesales
✔️ Health & FE agents struggling with lead quality
✔️ Agency owners building internal systems
✔️ Producers tired of hype, gurus, and fake numbers
✔️ Agents who want stability, not shortcuts

📞 Connect with Brandon Novick:
👉 https://blackrockins.com/contact-us

Connect with Us:

🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast

Join the Movement of Modern Insurance Agents!

Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀

📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group