The Merger That Could Destroy the MLS

What happens when data, technology, and power start consolidating in real estate?

In this episode, James and Keith sit down with Pierre Calzadilla, co-founder and CEO of Upfront, to break down one of the biggest shifts happening in the industry right now.

From his early days at Trulia to building multiple proptech companies, Pierre shares a unique perspective on how mergers, data control, and AI are reshaping the real estate landscape.

The conversation explores what happens when platforms start controlling inventory, how that impacts transparency, and why the future of the MLS could be at risk if fragmentation continues.

If you want to understand where the industry is heading and what's actually driving these changes this episode will challenge how you think about real estate.

Connect with Pierre on LinkedIn.

Learn more about Upfront on LinkedIn and online at myupfront.com.

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