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The Media Weekly

The Media Weekly

De: PHD Media
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PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.PHD Media Limited Economía Marketing Marketing y Ventas
Episodios
  • 75: Best of Media Weekly 2023

    75: Best of Media Weekly 2023
    Jul 20 2023
    After over 75 episodes in which we’ve hotly discussed, debated and explored the media and marketing agenda, PHD’s Media Weekly podcast in its current form is coming to an end. So, what better way to go out with a bang than to bring you the best bits from this year! 
    We’ve got some great memories coming up in our Media Weekly time machine, from the fabulous behavioural science guru Richard Shotton, to Cannes PR President Jo-Ann Robertson, to CMO-turned-effectiveness-guru, System 1’s Jon Evans, so do yourselves a favour, grab a coffee (or whatever is your tipple of choice), and settle in for a great show!
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    33 m
  • 74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

    74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse
    Jul 13 2023
    In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space.

    Listen as we discuss:
    • What it’s like being the only female CEO in the UK sports marketing industry
    • Levelling the playing field in women’s sports marketing
    • How to get sports sponsorship right
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    32 m
  • 73: Cannes 2023 Wrap with Luke Southern, DRUM (part 2)

    73: Cannes 2023 Wrap with Luke Southern, DRUM (part 2)
    Jul 6 2023
    We're back this week for part two of our special Media Weekly Cannes 2023 wrap, where we'll be continuing our chat with Luke Southern, CEO of Drum.


    In this episode he’ll be talking through the main themes of the festival, highlighting some of his favourite PHD award-winning campaigns, and answering the thorny question: is Cannes still relevant? Tune in to find out his answer...


    Listen as we discuss:
    • The key themes of Cannes 2023
    • The stand-out work from this year's festival
    • Is Cannes still relevant?
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    25 m
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