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The Media Leader Podcast

De: The Media Leader
  • Resumen

  • The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

    Hosted by reporter and producer Jack Benjamin, reporter Ella Sagar, and editor-in-chief Omar Oakes, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

    Find out more at the-media-leader.com and subscribe to our daily newsletter.

    © Adwanted Group
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Episodios
  • Stories that mattered this week: Adspend upgrades, fossil-fuel ad bans
    Jun 13 2024

    Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

    The pair discuss how growth in the Chinese ad market has driven upward revisions in GroupM's mid-year ad forecasts, the industry's response to António Guterres' call for a global fossil-fuel ad ban and what Apple's WWDC announcements mean for publishers.

    Highlights:

    1:00: Unpacking GroupM's latest adspend report

    5:02: UN urges fossil-fuel ad ban to muted industry response

    9:20: OOH surpasses 5% market share threshold

    12:20: Apple WWDC AI announcements

    16:35: News round-up: BFI Imax anniversary, May box office, Bauer podcasts, Paramount's Skydance talks and BeReal acquisition

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    19 m
  • James Chandler: Digital advertising needs to rediscover joy
    Jun 10 2024

    Where has the joy gone in digital advertising? And how can we get it back?

    James Chandler, chief marketing officer at the IAB, thinks that while the start of the digital scene was "an incredibly exciting space", the feeling of "joy and magic dissipated" somewhere along the way.

    In a study with advertisers, the IAB found that this came down to two things: "unease" about the pace of change and a feeling of "futility mainly around creativity", where advertisers do not feel "they have got much agency" in a world of algorithms and AI.

    Indeed, as Chandler acknowledges, in a seven-year career at the IAB, there have been "big moments" including brand safety, fraud and ad-blocking – all of which have had "advertisers questioning the integrity of the performance of digital".

    So the focus should be on getting people to "rediscover" joy, fun and creativity in digital advertising.

    Chandler joins Ella Sagar to discuss joy in digital advertising and highlights sessions from the recent Engage conference, including talks from former UK MD for Twitter Dara Nasr and EssenceMediacom's Geoff de Burca and Lindsey Jordan.

    Highlights

    03:32: Why joy in advertising is so important and where it has gone

    07:15: What would a two-tier dystopian internet look like?

    11.56: A rallying cry for creativity from EssenceMediacom strategy chief Geoff de Burca

    12.38: Former Twitter UK MD Dara Nasr on making the internet fun

    15:58: Holding a mirror up to society

    19.47: Key takeaways from IAB Engage

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    26 m
  • Stories that mattered this week: Government adspend, M&A, Evening Standard
    Jun 6 2024

    Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

    The duo discuss what the pre-election period means for held-up government adspend, recent M&A activity by MediaSense and Mediaplus, and why the Evening Standard has fallen on troubled times.

    Highlights:

    0:40: How much government adspend has been put on hold during the pre-election period

    4:39: MediaSense acquires PwC's media advisory

    6:36: Indie merger: Total Media and Mediaplus

    9:50: Why the Evening Standard dropped its daily edition

    12:28: Takeaways from IAB Engage

    14:25: The AA's new report on trust

    16:30: News round-up: Election debate overnights, new leadership at Ocean Outdoor, plus The Washington Post, X's adult content and Netflix's gaming additions

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    19 m

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