Talking in generalities is a mistake many media spokespeople make.

And it is an error that saw one high-profile journalist become increasingly frustrated with his interviewee this week.

“Why don’t you put some definition on these terms?” he asked.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Christian Horner described his sacking as the principal of Red Bull Racing as “a shock”.

But was it that much of a surprise for anyone else?

Or was it inevitable he would go after a turbulent time in the hotseat of the Formula 1 powerhouse?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

So, your organisation has just been slapped with a £21m fine by a regulator.

How would you respond?

Would you apologise?

Or would you attempt to draw a line under the issues and show they are in the past?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Yes, you read that right.

Not only is the strawberries and cream sandwich real, but it has also gone viral.

And it has generated some much-needed positive coverage and PR for a brand that has been in crisis media management mode for a long time.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

It’s been a little over a week since we gave you our analysis of a high-profile media interview disaster.

And yet there has already been another one with almost identical failings.

The interview even featured the same exasperated journalist.

Ready to find out who grabbed our attention for all the wrong reasons this week?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Fancy handling the crisis comms around escaped bears?

Or maybe being the spokesperson who has to answer journalist questions about the escapees?

It sounds like a dramatic and intense crisis scenario, doesn't it?

And it was one faced by a charity last week.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

It’s an interview that has been labelled as a ‘humiliation’.

It has also been described as ‘toe-curling’, ‘embarrassing’ and a ‘meltdown’.

And at one point, the exasperated journalist asked if there was “much point continuing this’.

What can you learn from it?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

How would you or your organisation’s spokesperson feel about being asked to appear on BBC Breakfast?

The programme attracts millions of viewers and presents a brilliant opportunity to catapult your organisation and its story into the spotlight.

But a high-profile interview like this can also feel daunting. The interviews are almost always live.

And they are often requested at short notice – as one of our recent media training delegates found out.

Click here to read the original article this audio blog was created from.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.