There is no single definition of “rural America.” It comprises agricultural hubs, manufacturing centers, and fast-growing regions—each a regional archetypes with its own distinct challenges and opportunities. In this episode of The McKinsey Podcast, Senior Partner Nora Gardner joins Global Editorial Director Lucia Rahilly to discuss these archetypes and new research that can help leaders better understand rural communities.

In our second segment, McKinsey Partner Sarah Tucker-Ray speaks with Editorial Director Roberta Fusaro about how rural K–12 education can equip students with the skills needed for advanced manufacturing—and why partnerships with industry matter for the future of rural America.

Theme music composed, performed, and produced by Joy Ngiaw

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Global competition has intensified, and the demand for energy and computing power is growing exponentially as companies embed AI, robotics, and other technologies into their everyday business processes. McKinsey’s annual outlook on technology trends points to 13 “frontier” trends that can help companies get a handle on these and other challenges. On this episode of The McKinsey Podcast McKinsey Senior Partners Lareina Yee, Roger Roberts, and Sven Smit share the latest data and their insights on digital innovation, implementation, infrastructure, and trust with Global Editorial Director Lucia Rahilly.

Articles Mentioned:

How CEOs are responding to geopolitical uncertainty

A CEO for All Seasons: Mastering the Cycles of Leadership

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Chief marketing officers are vital to strategic decision-making, but increasingly, they’re being left out of the discussions that matter most—to the detriment of both customers and growth. “Kelsey and I are on a singular mission to bring CMOs back,” McKinsey Senior Partner Shelley Stewart III said recently, referring to Senior Partner Kelsey Robinson. In this episode of The McKinsey Podcast, Shelley and Kelsey join Global Editorial Director Lucia Rahilly to discuss new research on worsening disconnects in the C-suite, as well as how strengthening alignment between CMOs, CEOs, and CFOs can make a meaningful and sustainable difference in organizational performance. This conversation originally aired as a McKinsey Live webinar following the 2025 Cannes Lions International Festival of Creativity.

Theme music composed, performed, and produced by Joy Ngiaw

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