Most leaders get stuck competing on better.

Better service. Better price. Better results.

But "better" puts you in the same box as everyone else.

In this episode, I break down why different always beats better — and how the two-word brand concept helped me simplify and clarify my entire identity.

Inside this episode:

• Why "better" is the trap that keeps you stuck

• How "different" creates instant separation

• The psychology of a simple, memorable personal brand

• What a "two-word brand" actually is

• How I arrived at The Creative Accountant

• Why clarity is the #1 unlock for SME owners right now

Shout out to Chris Do at the Futur, this concept has changed the game for me.

If you're trying to stand out, find your voice, or make sense of your own story… this episode will hit.

🎧 Listen in and DM me your two-word brand.

If you keep putting off a decision, you're already making one, and it's probably the wrong one.

In this Inside Out episode, I unpack the Paradox of Choice. Why indecision keeps us stuck, how perfectionism disguises itself as "thinking it through," and a simple way to force clarity, fast.

Ironically, I recorded this episode months ago… and then delayed publishing it. I told myself I needed to "re-launch properly" or wait until I was consistently recording again. Classic decision paralysis.

After all that hesitation, it took less than 10 minutes to finally upload it, proving the point of the episode itself.

If you've been over-planning, waiting for the "perfect time," or telling yourself you'll start soon, this one's for you. Let's stop trying to make the perfect choice and start making any choice that moves us forward.

What's inside:

• Why overthinking is disguised fear

• The hidden cost of indecision

• How successful people decide fast

• A journaling prompt to cut through paralysis

If you've been sitting on something — an idea, a decision, a launch — take this as your sign. Do it. Publish it. Send it. Move. Tag me @mattjhanham when you do.

Is AI coming for your job? And what should you do about it?

If you think it's not going to happen to my job, I'm not at risk, you might just be the most vulnerable.

One message I'm seeing a bit is an ad from Jack Delosa from the Entourage, who said "If you're a business owner, AI is not going to take your business, but a competitor with AI will."

In this Inside Out episode, I unpack that message and call to action, and what you should do about it, whether you think AI is a threat to your industry, job or business right now or not.

I think that Jack (Delosa) is on the money, it's not the AI, but humans with AI, and the short answer is yes, someone is bound to at least try. So what's your next move?