The Massimo Show Podcast Por Rod Santomassimo arte de portada

The Massimo Show

The Massimo Show

De: Rod Santomassimo
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Over the last 10 plus years, the Massimo Group has had the privilege of working with thousands of professional entrepreneurs and solopreneurs most of whom wish to attain either more margin in their life or financial margin in their future. More money and less time. The objective of the Massimo Show is not only to provide insights from top producers across the globe, but also to share personal and professional success trends from authors, thought leaders, and the like. Ideas to help you grow your personal practice. Welcome to The Massimo Show.2019 Massimo Group Economía Gestión y Liderazgo Liderazgo
Episodios
  • Episode 101 – From Broker to Dominator: How Reid Bennett Transformed His Career with the Massimo Methods

    Episode 101 – From Broker to Dominator: How Reid Bennett Transformed His Career with the Massimo Methods
    Jan 2 2026

    Host: Rod Santomassimo
    Guest: Reid Bennett, National Council Chair – SVN Multifamily | Massimo Group Coach | 7-Figure CRE Producer


    🎙️ In this milestone episode of The Massimo Show, Rod reconnects with longtime client-turned-coach Reid Bennett to reveal how he went from being a solid multifamily broker to a nationally recognized leader, team-builder, and seven-figure producer.
    If you're an established commercial real estate professional feeling stuck on the transactional treadmill—or trying to figure out what's next—this one's for you.
    Reid shares his raw, behind-the-scenes journey from chaos to clarity:

    • How after 18 years in the business, he still felt like he was guessing on who to call next

    • Why he finally invested in coaching, despite already being a top producer

    • The specific systems and cadence he implemented that quadrupled his income

    • How he broke through inconsistent revenue cycles and built a practice that delivers consistent 7-figure years

    • His transition from broker to investor and mentor for brokers nationwide

      PLUS: Rod and Reid break down the power of the "What's New, What's Next, and How Can I Help?" approach—a simple framework that helped Reid land a 440-unit deal during COVID from a cold, dormant lead.


      🚀 What You'll Learn in Episode 101:
    • How top brokers eliminate the income rollercoaster (hint: systems)

    • Why every high-level broker needs coaching—even the veterans

    • The secrets to scaling a team while maintaining control and quality

    • Reid's mindset shift from chasing commissions to building wealth

    • The ripple effect of coaching: why teaching others sharpens your own skills



      🧠 Who This Episode Is For:
      ✅ CRE brokers earning $300K+ who are stuck and want exponential growth

      ✅ Team leaders seeking a roadmap to scale without burnout

      ✅ Multifamily specialists looking to transition into leadership or investment roles

      ✅ Any broker who wants to dominate their niche and build a business—and life—they love

    About Reid Bennett:
    Reid Bennett is the National Council Chair of SVN's Multifamily Division, overseeing a national network of brokers. With over two decades of experience, Reid transformed his own practice through the Massimo Group's coaching—and now coaches other brokers to do the same. He's an active investor, elite producer, and coach who believes in building wealth with intention and helping others rise.

    🎧 Listen now and discover what happens when a broker stops winging it and starts running it like a business.
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    19 m
  • Episode 97: Nick Huber – Get Rich Doing Boring Things

    Episode 97: Nick Huber – Get Rich Doing Boring Things
    Apr 29 2025
    On this episode of the Massimo Show What if we told you the road to wealth isn't lined with apps, funding rounds, or viral ideas… but instead with dust, sweat, and a whole lot of cardboard boxes? In this eye-opening Episode 97 of The Massimo Show, Rod welcomes one of the most talked-about entrepreneurs on the internet today - Nick Huber, the man behind The Sweaty Startup movement. You've seen his tweets, you've heard the opinions, and now it's time to get the full story from Nick himself — raw, unfiltered, and rich with insight. Nick's Journey: From Dorm Rooms to Boardrooms Nick didn't dream of being an entrepreneur — he became one out of necessity and curiosity. Raised in southern Indiana by a middle-class family — his dad in real estate development, his mom a school nurse — Nick learned the value of work early. At Cornell University, he wasn't reading books on startups or idolizing Silicon Valley founders. Instead, he was hauling boxes, renting trucks, and building Storage Squad, a college student storage company that scaled to 25 campuses nationwide. That "boring" business was just the beginning. Fast-forward a few years and Nick is now the co-founder of Bolt Storage, a self-storage empire managing over 2 million square feet across 68 locations — with assets valued north of $100 million. Oh, and he's not done yet. He also acquired a controlling stake in Somewhere.com, an online hiring marketplace. Oh yeah… and he's got nearly 800,000 social media followers tuning in for his blunt, refreshing takes on business, wealth, and life. Key Themes Covered in This Episode: The beauty of boring businesses: Why low-glamour, high-demand services offer more freedom and upside than trend-chasing startupsFrom sweaty work to scalable systems: How Nick transitioned from hauling boxes to managing hundreds of employeesMomentum is everything: Nick breaks down how small steps (and sweaty ones) led to massive successWork-life alignment, not balance: His take on how to build a business that supports your life, not consumes itSocial media with a mission: How Nick uses Twitter and podcasting to teach, build brand equity, and source deal flowWhy VC-backed startups aren't for everyone (or even most people) — and what the mainstream startup culture gets completely wrongBuilding a $100M+ portfolio without big capital to start: The true power of leverage, partnerships, and gritWhy young brokers and business owners should skip the sexy ideas and focus on real pain points Grab Nick's new book: The Sweaty Startup: How to Get Rich Doing Boring Things — a blueprint for building freedom through simplicity, hard work, and smart systems. If you're tired of being reactive, constantly chasing shiny objects, or just stuck on the transactional treadmill — this episode will challenge your thinking and energize your vision. Listen now to learn how to build wealth, impact, and a life you actually love — the boring way. Want to grow your brokerage business fast? Book a free strategy call at https://massimo-group.com/ www.sweatystartup.com www.nickhuber.com www.sweatystartupbook.com www.somewhere.com/nick www.boltstorage.com www.recostseg.com www.adrhino.com www.spidexx.com www.boldseo.com www.webrun.com www.titanrisk.com www.recruitjet.com www.hubermethod.com www.x.com/sweatystartup www.instagram.com/sweatystartup www.linkedin.com/in/sweatystartup www.youtube.com/sweatystartupwww.tiktok.com/sweatystartup www.threads.net/@sweatystartup.com https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221 Link to buy the book on Amazon: https://amzn.to/4bLazjW Link to buy the book in the UK: https://bit.ly/422njPW
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    27 m
  • E 96: Matt McGregor - Cold Calling is Dead… Or Is It?

    E 96: Matt McGregor - Cold Calling is Dead… Or Is It?
    Apr 14 2025
    On this episode of the Massimo Show

    In Episode 96 of The Massimo Show, Rod sits down once again with one of the most
    downloaded guests in show history — Matt McGregor of Colliers International and a Massimo
    Master Broker.


    Matt and Rod go deep into what they call the evolution of cold calling. Spoiler: they don't believe in "ice cold" calls anymore — and they've got the stats to back it up.

    They reveal:

    • Why 92% of calls now go straight to voicemail—and what to do about it
    • How to turn a cold call into a warm one using tech, timing, and tactics
    • The specific multi-touch sequences Matt uses (emails, DMs, text, and mailers)
    • Why bots, AI, and campaign automation are changing the game for prospecting
    • The launch of WarmCaller, Matt's new patented tech that ranks and feeds you
      personalized, real-time prospecting insights
    • How brokers can finally stop sounding like "just another sales pitch" and start making
      calls that truly resonate

    Rod and Matt even share real conversion stats from their own sales teams — over 5,900+ calls
    tracked — to expose what works (and what doesn't) in today's CRE environment.

    If you're still dialing blind and hoping for the best, this episode will shift your mindset and your
    results.

    • For more info or to request a demo of WarmCaller, visit warmcaller.com
    • Want to grow your brokerage business fast? Book a free strategy call at https://massimo-group.com/
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    32 m
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