Episodios

  • Understanding Return on Emotion with Liz Lathan

    Understanding Return on Emotion with Liz Lathan
    May 6 2025
    The infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework. Connect with Liz on LinkedIn or at Club Ichi Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
  • Using Storytelling to Support Strategic Goals with Jason Koop

    Using Storytelling to Support Strategic Goals with Jason Koop
    Apr 22 2025
    Passionate storyteller, Jason Koop who is the VP of Business Development for Canadian Special Events, shares why he's passionate about content and how it will continue to shape the future of B2B marketing across all sectors. Connect with Jason on LinkedIn and check out Canadian Special Events Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 m
  • Common Mistakes in Event Marketing with Zach Barney

    Common Mistakes in Event Marketing with Zach Barney
    Apr 8 2025
    Zach Barney, Co-founder and CEO at Mobly, discusses the common mistakes made in event marketing strategies from start to finish including lead acquisition, and who the heck should even be at your booth! Connect with Zach on Linkedin or at getmobly.com Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
  • Using Content and KPIs to Build a Human Program with Tahira Endean

    Using Content and KPIs to Build a Human Program with Tahira Endean
    Mar 25 2025
    Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program Get Tahira's books on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 m
  • Leverage Events as a Demand Gen Channel with Ashley Ronkowski

    Leverage Events as a Demand Gen Channel with Ashley Ronkowski
    Mar 11 2025
    Ashley Ronkowski, founder and CEO of Arrange & Engage, makes her case for how events can be one of your most valuable marketing channels. Connect with Ashley on LinkedIn and at arrange-and-engage.com Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 m
  • Creating and Leveraging Storylines with Heather Long

    Creating and Leveraging Storylines with Heather Long
    Feb 25 2025
    From start to finish, your story arc is the key to marketing and production success. Heather Long, Co-owner at Purpl Octopus and EPS Events shares how our stories create moments that wholistically live on beyond the event. Connect with Heather on LinkedIn and at eliteproductionservices.com. Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 m
  • The Power of Building Communities with Connie Cay-Santos

    The Power of Building Communities with Connie Cay-Santos
    Feb 11 2025
    Starter, Connie Cay-Santos, believes that no good initiative and be sustained without a strong community behind it. She is a highly decorated event prof and entrepreneur who has dedicated her career to building communities and breaking traditional barriers. Connect with Connie on LinkedIn and at cayvii.com Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 m
  • Leveraging Wellness Strategy to Drive ROI with David T Stevens

    Leveraging Wellness Strategy to Drive ROI with David T Stevens
    Jan 28 2025
    David T Stevens is a 20-year veteran planner, PCMA Northern CA's President-Elect, and 6-time Fittest Male #EventProf. Folks in the industry know him as the wellness guy and on this episode, he sits down to share how a good wellness strategy can drive ROI for marketing and event production. Connect with David at olympianmeeting.com, on LinkedIn, and on the Return on Wellness podcast. Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 m
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