Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.

You’re joining us for episode 8 'In My Humble Opinion... the news is dead.'

Featuring Jack Peat, Head of Newsroom at Taylor Herring, and Alex Goldsmith, Head of Social Video at Metro.

Jack and Alex explore how social media has fundamentally disrupted traditional news practices – and what this means for the communications industry. Drawing from Taylor Herring's report "The news is dead. Long live the news," they examine how platforms like TikTok have transformed everything from news gathering to storytelling.

From Alex's "What the F test" for content that stops the scroll, to the reality that anything over one minute is now considered long form, they discuss how journalists are becoming content creators and algorithms are taking on the role of editors. They reveal why over half of digital journalists say PRs rarely supply the multimedia assets they need, and explore the growing disconnect between traditional comms practices and social-first newsrooms.

Most importantly, they uncover the positive evolution happening – how the best PR professionals are now engaging with publishers earlier in the process, understanding individual platform needs, and working more collaboratively than ever before.

Get the report "News is Dead" here

Don't forget to subscribe, rate, and review our podcast!

Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.

You’re joining us for episode 7 'In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising'.

Featuring Ben Mitchell, Partnerships Director at Publicis Media, Lily Wadsworth, Senior Brand Manager, Voltarol at Haleon, and Paige Eaton, Planning Account Director at Spark Foundry.

Ben, Lily and Paige explore why inclusive advertising isn't optional anymore – it's essential. They dive into Voltarol's award-winning six-year partnership with Gay Times and Channel 4, showcasing how authentic storytelling around LGBTQ+ communities in sport has driven both positive brand metrics and meaningful social impact.

From navigating regulatory challenges as a pharmaceutical brand to the business case for representation they examine how brands can move beyond tokenism to create genuinely inclusive content. They discuss everything from simple inclusive casting to purpose-driven campaigns that tackle stereotypes and drive social change.

Don't forget to subscribe, rate, and review our podcast!

Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers.

We’re discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow.

Returning guest and friend of the podcast joining Abby is Jeremy Connell-Waite. As IBM’s Global Communications Designer, Jeremy is a seasoned storyteller, strategist and communications leader, bringing a wealth of experience from his work at the intersection of technology, purpose and human connection.

In this episode, Jeremy shares how he uses AI to become his IA – intelligent assistant – conversing with his AI personas to collaborate; not only to provide answers but get to the root causes to help him ask the right questions too.

Jeremy also reveals why you should use voice prompt when training your AI, plus he gives many great examples of how it can be used day-to-day, with different AI platforms and resources to help you get started.

00:00:00 Welcome and Introduction to Brand Purpose

00:02:16 Jeremy’s Background & Approach to AI

00:03:33 Defining AI: Intelligent Assistant, Not Artificial Intelligence

00:05:20 How Marketers Are Using AI

00:08:49 Building Rapport with AI & Humanizing the Experience

00:15:11 How to Build Your Own AI Assistant

00:22:29 Building Custom GPTs

00:25:38 Experimenting with Different Platforms

00:27:30 The Future of AI: Adoption Not Anxiety

00:31:51 Top Five Actions for Marketers

00:38:03 AI as a Time-Saving Tool to Free You Up For What You Enjoy 

00:39:25 Final Advice For Marketers

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Jeremy Connell-Waite | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com