In this episode of The Marketing Rapport, host Tim Finnigan sits down with Gina Ive, Senior Director, Partnerships at VideoAmp. They explore cross-platform media measurement and why identity resolution keeps reporting honest.

Gina describes how viewership data arrives with many identifiers from linear and digital sources. VideoAmp matches those signals to an identity spine, then resolves and deduplicates them into households through identity resolution providers. That one-to-one match supports deterministic answers: who saw an ad, who sat in the intended audience, and who later took action. She also shares what she looks for in partner data: accuracy, scale, and fidelity, with checks for fast-changing inputs like IP addresses.

She closes on outcomes. Brands want to tie spend to real-world purchases and move toward outcome-based guarantees. “Always-on” data feeds and deeper integrations can cut lag time, improve match rates, and guide planning in a fragmented media landscape across TV and streaming.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

At CES in Las Vegas, Tim Finnigan takes The Marketing Rapport on the road to examine how marketing teams are adapting to AI, data, and shifting buyer behavior. Joined by leaders from product, events, and go-to-market strategy, the episode focuses on what it takes to stay relevant as technology and expectations change.

Kelly Barrett, SVP of Product Management at Samba, explains why data strategy must come before AI strategy. She shares how global privacy rules, identity signals, and new channels are shaping product decisions, and why simplifying workflows matters as teams scale. Kelly also discusses Samba’s move beyond TV and the rise of agentic systems.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Pat Sullivan, Senior Editor and Conference Co-Chairman at Risk Information. They explore how shifting consumer expectations, economic pressure, and technology are reshaping both auto and home insurance. Pat shares data-driven insights on why more consumers are shopping for new policies, the rising importance of customer experience, and how independent agents continue to win trust in a market crowded with heavy ad spend.

Pat explains how increased competition and shrinking pools of “perfect” customers are pushing carriers to rethink segmentation and retention. He highlights the growing complexity of auto repairs, the impact of legal challenges on claims, and why customer advocacy now often means turning to lawyers for support. Their discussion also covers home insurance, where climate risk and underinsurance are forcing carriers to recalculate exposure and pricing in real time.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.