In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and customer engagement, especially in the crowded B2B legal tech and services spaces.

Learn to leverage unexpected opportunities and maintain your brand's authenticity to stand out, resonate, and achieve sustained business growth.

Episode Chapters

01:04 - Intros
02:44 - Diggum Deep Mortuary
08:54 - Happy Accidents on Route 66
10:45 - Rebranding Car Insurance with Humor
12:31 - Using Branding to Upend Your Industry
13:11 - Understanding the Pace of Brand Momentum
14:13 - Scaling Through Strategic Branding
16:35 - Authenticity, Consistent & Brand Ambassadors
18:23 - Defining Brand Awareness for B2B
20:08 - Brand Building for Eda Rosa, LLC
22:14 - Birth of the "Rogo" Brand
23:53 - The Fire Behind the RPC Strategies' Brand
27:28 - Branding Power of a Nickname
28:18 - Burnout Fueled the Joe 2.0 Brand
30:50 - Branding in the Age of Google, Social Media, and AI
32:50 - Authentic Branding Is the New Currency
33:53 - Training ChatGPT and Other LLMs to Know Your Brand
37:17 - Measuring the ROI of Branding
42:54 - Clients' Role in Defining Your Brand
45:51 - Closing Thoughts on Building Your Best Brand
50:03 - Winning Brands Are Built on Audience, Budget, and Consistency

Guest Bios and Contact Info

Eda Rosa:
CEO of Eda Rosa LLC, Eda Rosa is a paralegal turned CEO rewriting the rulebook on legal operations and education with savvy expertise, innovative strategies, and a dash of irreverent wit. She possesses expertise in everything from staff training and process development to operations management guidance and law firm branding. Whether it is streamlining workflows or pioneering cutting-edge tech, her mission is to empower firms to thrive and deliver exceptional legal services in a competitive landscape.

Connect with Eda on LinkedIn or reach out at https://edarosallc.com/

Joe Krout:
Founder of Joe 2.0 and Diggum Deep Mortuary, and Creative Strategist at RPC Strategies, Joe Krout brings a unique blend of creativity and strategic branding expertise. Joe specializes in creating distinctive brand experiences and leveraging unconventional strategies to drive market visibility and customer loyalty. His understanding of software/hardware allows him to create interesting solutions for both technical and design challenges.

Connect with Joe Krout on LinkedIn or reach out at http://joe2-0.com/

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In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results!

Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer personas, and leveraging analytics to ensure continuous improvement. This episode provides a roadmap to effective rebranding.

Episode Notes

- Comprehensive Rebrand: Align your visual identity with company values and audience expectations.

- Strategic Logo and Visuals: Symbolic and meaningful design choices reinforce brand values and build trust.

- Buyer Personas and Targeted Content: Detailed audience insights enable personalized, effective content creation

- SEO & Digital Optimization: Leverage organic SEO and user-friendly web designs for enhanced visibility and user engagement.

- Analytics & Adaptation: Regular measurement and refinement based on data analytics drive continuous improvement.

- Implement CRM and automated workflows to streamline lead capture and nurture.

Remember, successful rebranding combines strategic planning, creativity, and ongoing analysis to keep your business competitive and client-centric.

Keywords

Rebranding, brand identity, B2B marketing, buyer personas, logo redesign, visual storytelling, SEO strategy, digital marketing, website redesign, content marketing, social media engagement, email campaigns, analytics tracking, CRM integration, automated workflows, strategic branding, client connection, market positioning, lead generation

Episode Collateral

Rebranding (Case Study)

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Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands.

Effective brand integration can dramatically enhance customer loyalty, brand recognition, and profitability. Melissa walks you through redefining core values and developing unified messaging to integrating operations and refining product marketing.

Listen in to learn:

• How to redefine and align your brand’s core values post-acquisition.
• Strategies to seamlessly integrate operations, culture, and customer experiences.
• Practical tools such as updated brand guidelines, integrated websites, strategic product marketing, and dynamic demand generation campaigns.

Episode Notes

• Harmonize values across integrated brands to create a solid foundation.
• Develop messaging that resonates clearly and consistently across your expanded audience segments.
• Ensure smooth integration across operations, company culture, and customer experiences.
• Reflect your unified brand in all marketing and sales efforts to boost effectiveness.
• Employ updated brand guidelines, seamless website integrations, targeted product marketing, and dynamic demand generation campaigns.

Keywords

Brand integration, B2B marketing, acquisition strategy, core values alignment, brand messaging, operational integration, customer loyalty, brand recognition, website integration, product marketing, demand generation, market research, sales enablement, brand guidelines, strategic branding, revenue growth, client personas, consistent messaging, unified brand strategy

Episode Collateral

• Brand Integration (Brochure): https://rpcgrowthstrategies.com/brand-integration/
• Ignite Your Brand (Video): https://www.youtube.com/watch?v=1SN6t7LMAJI
• Demand, Product, Brand & Website Integration (Video): https://www.youtube.com/watch?v=frKImTKFTrs

Connect with The Marketing Phoenix Podcast
​

• Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
• Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
• Website: rpcgrowthstrategies.com

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👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/

Connect with The Marketing Phoenix Podcast

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Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media.

Discover how to position yourself as a thought leader, maintain consistency across channels, and measure your efforts effectively with KPIs. This episode will empower you with the knowledge to foster trust, authority, and lasting relationships within your industry.

Episode Notes

• Engage your audience through emotionally resonant content to foster deep connections.
• Utilize blogs, GIFs, quote cards, and interactive tools to create content that captures attention.
• Blend entertainment and education to create engaging videos that build stronger connections than traditional methods.
• Strategically leverage SEO, GEO-targeting, social media platforms, endorsements, and reviews to build credibility and trust.
• Position your brand through speaking engagements, partnerships, and insightful content.
• Maintain consistent brand messaging across platforms and adapt strategies based on KPI insights like engagement rates and brand sentiment.

Building brand awareness in B2B is about creating trust, authority, and meaningful relationships, which requires patience and consistency.

Keywords

Brand awareness, B2B marketing, emotional branding, engaging content, video marketing, SEO strategy, GEO-targeting, social media strategy, thought leadership, consistency in marketing, brand trust, KPI measurement, strategic messaging, audience connection, content marketing, business growth, client engagement, credibility building

Episode Collateral

• Social Media Marketing (Brochure): https://rpcgrowthstrategies.com/social-media-marketing/
• DIY Video Tips & Tricks (Blog): https://rpcgrowthstrategies.com/blogs/post/diy-video-tips-and-tricks-with-nikolai-pozdniakov/
• 4 Seeds of Marketing (Blog): https://rpcgrowthstrategies.com/blogs/post/4-seeds-of-marketing-that-grow-your-sales-brand-awareness-demand-generation-lead-generation-and-analytics/

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
• Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
• We

Connect with The Marketing Phoenix Podcast

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Do your clients truly recognize and resonate with your brand? In this foundational episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski clearly defines brand awareness and explores its vital role in driving business success, particularly within the competitive B2B tech landscape.

Melissa breaks down how brand awareness extends beyond logos and company names, emphasizing the critical importance of emotional connection, strategic visibility, consistent messaging, and valuable content creation. Discover actionable insights to help you position your brand as a trusted industry resource and build lasting relationships with your ideal audience.

Episode Notes

Brand awareness is a long-term strategy demanding patience and consistency but promises significant returns in customer attraction, loyalty, and business growth.

• Establish a strong emotional bond with your audience to set your brand apart and build loyalty.
• Create engaging and valuable content such as thought leadership blogs, videos, whitepapers, and interactive tools to demonstrate your expertise.
• Leverage SEO and active social media engagement to remain consistently visible and accessible to your target market.
• Ensure your brand messaging is uniform across all marketing platforms to reinforce identity and memorability.
• Regularly track metrics like website traffic, lead quality, and social media interactions to refine your approach and optimize results.

Keywords

Brand awareness, B2B marketing, emotional branding, marketing consistency, content strategy, thought leadership, SEO visibility, social media strategy, lead generation, customer loyalty, brand trust, analytics tracking, marketing ROI, strategic messaging, client engagement, digital marketing strategy, competitive differentiation, business growth

Episode Collateral

• Social Media Marketing (Brochure): https://rpcgrowthstrategies.com/social-media-marketing/
• Brand Awareness: https://rpcgrowthstrategies.com/brand-awareness/
• 4 Seeds of Marketing (Blog): https://rpcgrowthstrategies.com/blogs/post/4-seeds-of-marketing-that-grow-your-sales-brand-awareness-demand-generation-lead-generation-and-analytics/

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
• Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
• Website: rpcgrowthstrategies.com

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👉Write compelling, client-focused emails that deliver exc

Connect with The Marketing Phoenix Podcast

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👉 Grow your legal technology company with our tailored growth services

Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it to generate real results.

Jared D. Correia, Esq. is a former practicing lawyer, who has been a business management consultant, exclusively for law firms, since 2008. In that time, Correia has worked with 1000s of law firms, all over the world, ranging in size from solo offices to Big Law firms. Correia is the founder and CEO of Red Cave Law Firm Consulting, which offers services directly to lawyers, as well as through bar associations, for member attorneys. Correia has been the host of the Legal Toolkit podcast on Legal Talk Network, since 2009. He is also the host of the NonEventcast podcast for Above the Law, as well as a frequent contributor to its NonEvent legal technology hub.

Tune into this episode to learn:

• Why generic "thought leadership" can be ineffective and how to authentically demonstrate your expertise?
• How to clearly define and leverage real client personas to create targeted, impactful content?
• How to identify and utilize the right content formats based on your clients' journey and decision-making stages?

Episode Chapters

00:35 Introduction to Jared Correia's Journey
02:37 Understanding Thought Leadership
04:54 How a Cougar Defines Thought Leadership
08:30 DIY Content for Thought Leadership
10:38 Where to Start With Thought Leadership
10:50 Identifying Client Personas
12:07 Why Attorneys and Tech Struggle With ICPs
15:05 Craft Your Message With Your ICP’s Needs
15:56 Avoiding Booth Blunders and Prospect Turnoffs
18:10 Addressing Prospect Pain Points
19:35 How to Use LinkedIn for ICP Research
20:09 Using CRMs &Technology to Manage ICP Data
26:28 Recognizing When an ICP Isn’t a Right Fit
29:17 Creating Content That Guides Your ICP’s Journey
33:55 Brand Building & Lead Generation
34:50 SAPs, Business Management, & Marketing Campaigns
36:00 “I just want leads!”
38:48 Maximizing Conferences for Brand Awareness and Leads
42:00 Navigating AI for Content Creation
48:25 AI Trivia and Closing Thoughts

Keywords

Thought leadership, B2B content marketing, client personas, marketing strategy, sales enablement, ideal client profiles, CRM analytics, business growth, lead generation, targeted messaging, content creation, authentic marketing, marketing automation, strategic content planning, referral marketing, relationship building, client engagement, professional networking.

Connect with Jared Correia

• LinkedIn (Jared Correia): https://www.li

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LinkedIn is your greatest tool for attracting high-quality leads and strategic partnerships!

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable insights and her proven strategies for using LinkedIn effectively to expand your network, engage with decision-makers, and generate new client opportunities—all in just 15-20 minutes a day!

You'll discover:

1. How to quickly identify and connect with your ideal client?
2. The importance of personalizing outreach to dramatically improve connection rates.
3. How to leverage LinkedIn groups, analytics, and personalization to nurture long-term relationships?

If you're ready to grow your business strategically and efficiently, tune in and learn how to harness LinkedIn to connect, engage, and convert!

Episode Notes

• LinkedIn is uniquely positioned for B2B growth due to its professional user base actively seeking connections and solutions.
• Clearly define your target audience—then use LinkedIn’s powerful filters to find and engage the right prospects.
• Regularly share articles, insights, or downloadable resources that address your audience’s core challenges.
• Personalized messaging increases engagement. Ditch generic messages and craft customized invitations and follow-ups.
• Utilize LinkedIn's analytics to monitor the effectiveness of your engagement strategy and adjust your approach for optimal results.
• Remember that the goal isn't to make immediate sales, it is to build meaningful relationships that drive long-term success.

Keywords

LinkedIn strategy, B2B marketing, client growth, professional networking, personalized outreach, content marketing, social selling, thought leadership, client personas, relationship-building, LinkedIn analytics, lead generation, sales enablement, digital marketing, professional services marketing, targeted messaging, social media engagement

Episode Collateral

• Growth Services (Brochure): https://rpcgrowthstrategies.com/growth-services/
• Making LinkedIn Your Favorite Client Source (Blog): https://rpcgrowthstrategies.com/blogs/post/making-linkedin-your-favorite-client-source/
• Rainmaker Academy (Video): https://www.youtube.com/watch?v=UPLWBnBgC6c&list=PLM_s7AgVX4dXdXG4aQ89beQjwuwZiGzrC

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
• Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
• Website: rpcgrowthstrategies.com

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Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results.

Melissa reveals the critical difference between generic content and targeted thought leadership, and shares practical strategies to deeply connect with your ideal clients by addressing their unique goals and challenges.

What you'll learn:

• The true definition and value of thought leadership.
• How to match content formats with your strategic goals (brand awareness, lead generation, sales enablement)?
• Four key steps to building a content strategy that resonates and converts.

Episode Notes

In this Marketing Basics Series episode, Melissa breaks down thought leadership into practical, actionable steps to create content that connects deeply with your target client.

• Thought leadership is strategic communication that builds trust and positions you as a credible expert.
• Detailed client personas help you understand your audience’s challenges, communication preferences, and content consumption habits.
• A clear content strategy involves identifying where your audience is, selecting the right content types for your goals, customizing your message to address specific pain points, and continuously tracking results to refine your approach.
• Practical writing tips include powerful introductions, clear and concise structure, confident tone, ideal content length, and always writing with your audience in mind.
• One well-structured piece of content can be leveraged across multiple channels including your website, social media, and email campaigns.

Keywords

Thought leadership, client personas, content marketing strategy, B2B marketing, brand awareness, lead generation, content writing tips, targeted messaging, client-centric content, sales enablement, audience engagement, content distribution, marketing basics, ideal client avatar, strategic communication, writing for business

Episode Collateral

• Thought Leadership: https://rpcgrowthstrategies.com/thought-leadership/
• How to Use a Client Persona to Develop a Content Strategy (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-use-a-client-persona-to-develop-a-content-strategy/
• How to Write a Blog (Video): https://www.youtube.com/watch?v=Ae9_5f01Kks

Connect with The Marketing Phoenix Podcast

Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow

Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/

Website: rpcgrowthstrategies.com

Connect with The Marketing Phoenix Podcast

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Visit RPC Website

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