Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results.

In this final episode of the Marketing Phoenix Podcast's six-month Growth Marketing Series, Melissa Rogozinski sits down with B2B product strategy consultant, Tina John, to unpack the critical differences and collaboration points between product management and product marketing.

Whether you're launching, scaling, or preparing to exit, Rogo and Tina break down the essential frameworks and practical steps to align your go-to-market strategy, support sales, and accelerate sustainable growth.

What You’ll Learn:

• The difference between product management and product marketing—and where they overlap
• Why product strategy is central to successful go-to-market planning
• How to prioritize growth strategies at each business stage: startup, scale-up, or exit
• What makes sales enablement essential for increasing valuation
• The role of competitive and market research in building a strong growth marketing foundation
• How aligning product and marketing teams drives faster execution and better KPIs

Chapters:

• 00:46 – Introducing the 6 Pillars of Growth Marketing
• 01:25 – Exploring Tina John’s Product Strategy Background
• 02:27 – Comparing Product Management and Marketing
• 03:45 – Identifying Overlap Between PM and PMM
• 04:24 – Defining Buyers Versus Customers
• 04:58 – Developing a Strong Product Strategy
• 06:51 – Aligning Product Management and Marketing
• 07:43 – Recognizing the Need for Product Strategy
• 09:21 – Using Messaging in Product Marketing
• 12:40 – Tying Business Goals to Product Messaging
• 13:54 – Supporting Sales Through Product Strategy
• 15:26 – Using VOC to Shape Product Strategy
• 17:24 – Evolving Product Strategy: A Real Example
• 20:17 – Outlining the 3 Pillars of Strategy
• 21:38 – Enabling Sales with Strategic Tools
• 22:10 – Building Vision and a Roadmap
• 27:03 – Conducting Competitive and Market Research
• 28:47 – Knowing Where to Start with Strategy
• 33:46 – Recapping Strategy, Management, and Marketing
• 34:39 – Aligning PM and PMM for Business Growth
• 35:46 – Driving Close Rates Through Product Strategy

Episode Resources:

• Strategic Product Management That Positions, Aligns, and Empowers
• RPC Strategies' Portfolio

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
• The AI Security Questionnaire
• Our Tailored Growth Services

What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.

In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals.

Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales process and boost conversion rates.

What You’ll Learn:

• How to structure your CRM to improve sales focus and lead tracking
• Practical ways to warm up existing clients for more business
• A structured cold prospecting outreach cadence that works
• How to build a Strategic Account Plan that gets attention
• The role of cross-functional collaboration in revenue growth

Tune in and turn preparation into profit.

Keywords: Growth strategies, lead tracking, lead management and CRM

Episode Resources:

• How to Use an SAP to Turn the Sales Process into a Buying Process
• 6 Ways to Leverage the Power of Process and Workflows in Sales
• Sales Enablement
• B2B Product Marketing

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
• The AI Security Questionnaire
• Our Tailored Growth Services

Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.

In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this episode gives you a framework to realign your teams and unlock sustainable growth.

Designed for B2B leaders, legal tech innovators, and growth-focused firms, this episode equips you to move from vision to execution—without burning out your team.

What You’ll Learn:

• The 7 most common alignment issues holding back B2B teams
• Why your CRM and website must be fully integrated for effective lead tracking
• How to build a unified go to market strategy across marketing, sales, and success teams
• Why “just publishing content” doesn’t cut it without smart distribution
• How to shift from feature-based messaging to solution-oriented content
• The long-game mindset needed for true alignment and lasting growth

Keywords: lead tracking, go to market strategy, b2b content marketing strategy

Resources:

• 6 Ways to Leverage the Power of Process and Workflows in Sales
• 7 Reasons You're Not Driving Revenue
• 10 Steps to Align Sales & Marketing

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
• The AI Security Questionnaire
• Our Tailored Growth Services